Satellite Receiver Ad Transaction Integration

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Solution Overview

Problem

Traditional satellite television systems lack the ability to seamlessly integrate real-time purchasing and advertising interactions, requiring users to manually remember and seek advertised products or services, leading to a cumbersome purchasing process.

Innovation Solution

Incorporating a user receiving device with transceiver, output, and control modules to receive and display advertisements, detect purchasable objects within video content, and facilitate transactions via mobile devices, allowing users to respond to offers and initiate purchases directly through the system.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If traditional satellite television systems are used to display advertisements, then users can view advertised products and services, but users must manually remember and seek these products separately, making the purchasing process cumbersome

Engineering Contradiction:

Improvepurchasing processVSAvoidtime to locate and purchase products

Core Design Contradiction:

Ease of operationVSLoss of time

Solution Approach 1:

The patent merges the television display system with mobile device communication capabilities. The transceiver module in the user receiving device receives advertisement data from backend devices and transmits user responses to mobile devices, combining viewing and purchasing functions into an integrated system that eliminates the need for separate manual product seeking

Inventive Principle:

Principle #5Merging (Combining)

Solution Approach 2:

The user receiving device acts as an intermediary between the satellite television system and mobile devices. It receives advertisement information from backend devices, processes it through the control module, and facilitates transaction initiation by transmitting data to mobile devices, thereby streamlining the path from advertisement viewing to purchase

Inventive Principle:

Principle #24Intermediary (Mediator)

2Adaptability or versatility

If advertisements are displayed during programs, then product visibility is improved, but the system lacks real-time interaction capabilities for purchasing

Engineering Contradiction:

Improvereal-time interactionVSAvoidsystem architecture

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The user receiving device is designed with multi-functionality, serving both as a traditional television receiver and as a communication hub. The transceiver module enables the device to receive not only broadcast signals but also advertisement data from backend devices and transmit user responses, allowing a single device to handle multiple functions without requiring separate dedicated systems

Inventive Principle:

Principle #6Universality (Multi-functionality)

Solution Approach 2:

The system incorporates dynamic adaptability through the control module, which can alter video content in real-time based on detected objects and associated advertisement data. The system dynamically adjusts the video stream to insert promotional information and interactively responds to user inputs, transforming a static broadcast system into a dynamic, interactive platform

Inventive Principle:

Principle #15Dynamics

3Ease of operation

If manual product seeking is required after viewing advertisements, then system simplicity is maintained, but user convenience is reduced

Engineering Contradiction:

Improveproduct accessVSAvoidpurchasing automation

Core Design Contradiction:

Ease of operationVSExtent of automation

Solution Approach 1:

The system enables self-service purchasing by automatically processing user responses to advertisements. When users interact with advertised content through their mobile devices, the transceiver module automatically transmits response data to backend devices, which then initiate transactions without requiring manual product seeking or complex user navigation

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The system performs preliminary actions by pre-processing advertisement data and preparing transaction information before user interaction. The backend device receives advertisement data, processes it through the user receiving device, and has transaction readiness prepared in advance, so that when users express interest, the purchasing process is already streamlined and ready to execute immediately

Inventive Principle:

Principle #10Preliminary action

Data Source

PatentUS10820059B1Systems and methods for spotted advertising and control of corresponding user interfaces and transactions via user receiving devices and mobile devices

Publication Date: 2020.10.27 DIRECTV LLC

AI summary

A user receiving device includes at least one transceiver module that receives a video and an ad. The ad is played out as part of the video is for a product or service. An output module displays the video and the ad on a display. The display is associated with the user receiving device. A transaction module initiates a purchase transaction based on an initiation signal and, after initiating the purchase transaction, displays an additional offer based on a purchasable object corresponding to the ad or a stored customer history. The transaction module generates an offer response to the additional offer and receives a confirmation response based on the offer response.