Scannable Logo Brand Authentication via 2D Bar Code
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Solution Overview
Problem
Current methods for authenticating business brands or logos lack a secure and efficient way to verify identity and track products from manufacturing to retail, especially in a digital and mobile context, using 2D bar codes for authentication and tracking.
Innovation Solution
A method that combines a 2D bar code with a business logo brand image, encoding identity data, GPS location, and additional data, allowing mobile devices to scan and authenticate the logo, linking to databases for verification and creating logs of product transit history.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If traditional authentication methods are used for business brands, then brand verification can be performed, but the process lacks security and efficiency in digital contexts
Solution Approach 1:
The patent replaces traditional mechanical or manual authentication methods with an optical-digital system using 2D bar codes that can be scanned by mobile devices. This substitution enables secure and efficient brand verification by encoding brand identity data in scannable visual formats, eliminating the need for manual verification processes while enhancing both security and speed of authentication.
Solution Approach 2:
The patent creates digital copies of brand identity information encoded within 2D bar code images. These visual copies contain compressed data representing brand authentication information, allowing rapid verification through scanning without requiring physical contact with original brand assets or complex authentication mechanisms.
2Reliability
If 2D bar codes are used for product tracking, then product authentication and supply chain tracking are improved, but the device and system complexity increases
Solution Approach 1:
The patent implements a universal 2D bar code system that serves multiple functions: brand authentication, product tracking, and supply chain management. This single visual encoding mechanism handles diverse authentication needs across different stages of the product lifecycle, reducing the need for separate specialized systems and thereby managing complexity while maintaining high tracking accuracy.
Solution Approach 2:
The patent introduces 2D bar codes as intermediary elements between physical products and digital authentication systems. These visual codes act as mediators that bridge the physical product and the database containing brand verification information, simplifying the interaction between consumers, retailers, and manufacturers while ensuring accurate product tracking.
3Ease of operation
If scannable codes are integrated with brand logos, then brand authentication becomes more visually identifiable, but the manufacturing process becomes more complex
Solution Approach 1:
The patent merges brand logo design with 2D bar code technology to create integrated visual identifiers. The brand authentication information is embedded within or combined with the visual logo elements, allowing consumers to easily identify and scan brand logos for verification. This integration maintains manufacturing simplicity by using standard printing techniques while enhancing brand identification ease through the combined visual-code system.
Data Source
AI summary
A “scannable logo” image contains encoded identity data for the logo brand owner, encoded visual identification characteristics for the logo brand, an encoded GPS data corresponding to manufacturing location for a manufactured item or assembled item, plus additional embodiment dependent data. The image is scanned with the image scanning function of a mobile communication device and the encoded logo brand owner identity data, the encoded visually identifying characteristics for the logo brand, and the encoded GPS location information are decoded with a decoding function. The GPS location information is captured for the mobile communication device with the GPS function of the mobile communication device, and compared to the decoded GPS location information. If the decoded information is a geo-proximal match, an authentication application is launched in the computer function of the mobile communication device.