Screen And Speaker Advertising With Audience Verification
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Solution Overview
Problem
Existing systems for presenting advertising content in commercial establishments invade the original multimedia content transmission, modify its appearance, and lack verification of correct display or audience feedback, preventing effective targeting and segmentation.
Innovation Solution
A system that tracks and verifies the display of advertising content on screens and speakers using audio-visual monitoring, ensuring non-invasive parallel transmission, audience detection, and reporting, allowing for targeted campaign delivery and precise audience profiling.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If advertising content is embedded over broadcast elements to prevent skipping, then advertising delivery is improved, but the original broadcast is modified and viewing experience is degraded
Solution Approach 1:
The system separates advertising content delivery from the original broadcast signal by using independent presentation devices (set-top boxes, digital signage systems) that receive and display advertising content separately. This segmentation allows advertising to be delivered effectively without modifying or degrading the original broadcast signal quality.
Solution Approach 2:
The patent introduces intermediary devices (presentation devices, monitoring equipment) that mediate between the advertising content source and the consumer. These intermediaries handle advertising delivery and verification without directly interfering with the original broadcast signal, thus preventing quality degradation while maintaining advertising effectiveness.
2Productivity
If advertising is displayed in pop-up windows or over broadcast elements, then advertising visibility is improved, but the original content viewing is interfered with
Solution Approach 1:
The system transitions advertising delivery from a two-dimensional overlay approach to utilizing additional display dimensions and devices. Advertising content is presented on separate screens, digital signage, or secondary displays, allowing simultaneous advertising exposure and original content viewing without visual interference or blocking.
3Productivity
If conventional advertising systems are used, then advertising broadcast is achieved, but verification of viewing and audience feedback is not provided
Solution Approach 1:
The patent implements comprehensive feedback mechanisms including monitoring equipment that detects advertising content display, verifies viewing occurrence, and collects audience profile information. This feedback loop provides advertisers with concrete data on advertising effectiveness, audience demographics, and viewing metrics, eliminating the information loss present in conventional systems.
4Productivity
If signal processing is required to insert advertising, then advertising integration is improved, but broadcast rights are invaded and complexity increases
Solution Approach 1:
The system extracts advertising content delivery from the original broadcast signal processing chain. Advertising content is delivered through separate, independent pathways using different transmission protocols and presentation devices, eliminating the need for complex signal processing and broadcast rights negotiations while maintaining effective advertising integration.
Data Source
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AI summary
The invention relates to a system for presenting advertising content and/or multimedia content on at least one screen (P) and/or through at least one speaker (B) of a commercial establishment, which makes it possible to listen to and/or see content through at least one speaker in a harmonious and subtle manner, in synchrony with the original transmission, and/or in an area of the screen, thereby preventing the visual appearance of the original transmission of a piece of multimedia content from being encroached upon.