Scroll-Driven Interactive Ad Playback From Video Frames
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Solution Overview
Problem
Existing mobile advertising methods fail to effectively engage users with interactive visual content, lacking the ability to emulate video-like experiences through static or still images, and do not efficiently track user interactions for enhanced engagement metrics.
Innovation Solution
A method for serving interactive content by extracting a subset of frames from a digital video and compiling them into a single static or media file, which is rendered within a visual element on a computing device, allowing the element to emulate play, pause, seek forward, and seek backward functions through scroll events, thereby creating a video-like experience.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If static images are used for advertising, then the ad is simple and non-intrusive, but it cannot emulate video-like experiences and fails to engage users effectively
Solution Approach 1:
The patent segments a digital video into multiple discrete frames, which are then stored as individual image files. This segmentation allows the video content to be displayed in a static image format while maintaining the ability to navigate through different frames, thus achieving video-like interactivity without requiring actual video playback technology.
Solution Approach 2:
The patent creates dynamic interactivity by allowing users to navigate between different frames of the video through scroll events. Although the individual frames are static images, the system provides dynamic behavior where the displayed frame changes based on user interaction, emulating the dynamic experience of video playback without using actual video files.
2Ease of operation
If video content is used for advertising, then user engagement is improved through video-like experience, but the ad becomes more complex and may be considered intrusive
Solution Approach 1:
The patent creates a simplified copy of video content by extracting individual frames from the video and storing them as static image files. This copy preserves the visual information from the video while eliminating the complexity and intrusiveness of actual video playback, allowing users to engage with the content in a more comfortable format.
3Measurement precision
If existing ad tracking methods are used, then implementation is simple, but they fail to effectively track user interactions for enhanced engagement metrics
Solution Approach 1:
The patent implements a tracking mechanism that detects scroll events and uses them as feedback to determine user engagement. By monitoring whether users scroll through the ad creative and how they interact with the frames, the system collects engagement data that can be used to measure user interest and effectiveness of the advertisement.
Data Source
AI summary
One variation of a method for serving interactive content to a user includes, at a visual element inserted into a document accessed by a computing device: loading a first frame from a digital video; in response to a scroll-down event that moves the visual element upward from a bottom of a window rendered on the computing device toward a top of the window, seeking from the first frame through a subset of frames in the digital video in a first direction at a rate corresponding to a scroll rate of the scroll-down event, the subset of frames spanning a duration of the digital video corresponding to a length of the scroll-down event; and, in response to termination of the scroll-down event with the visual element remaining in view within the window, playing the digital video forward from a last frame in the subset of frames in the digital video.