Conditional Scroll Gesture Snapping for Page Content Display

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Solution Overview

Problem

Current online commerce systems fail to effectively organize and present content in a meaningful way, lacking expert advice and user interaction, and are not well-suited for modern devices, leading to a poor user experience in online shopping.

Innovation Solution

A platform that allows experts to upload content like photos, videos, and text, which is passively sorted by user relevance, enabling users to browse by room, style, and metro area, with interactive tagging and motion-sensitive tags on handheld devices, providing a seamless and contextually relevant presentation of content.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If content is organized using traditional online commerce formats, then the system maintains simplicity in content presentation, but the user experience deteriorates because content is not arranged in a meaningful way and lacks expert advice

Engineering Contradiction:
Improveuser experienceVSAvoidcontent organization system
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The patent introduces expert advisors as intermediaries between users and content. These experts organize and annotate content within their domains, providing meaningful context and relationships that enhance user experience without requiring the system itself to become overly complex.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The content is segmented into specialized domains with dedicated expert advisors. Each expert manages a specific domain (e.g., electronics, fashion), allowing complex content organization to be distributed across multiple specialized segments rather than requiring a single monolithic organization system.

Inventive Principle:
Principle #1Segmentation

2Loss of information

If passive relevance determination is implemented through user interaction, then content relevance improves, but the time required for content sorting increases

Engineering Contradiction:
Improvecontent relevanceVSAvoidcontent sorting time
Core Design Contradiction:
Loss of informationVSLoss of time

Solution Approach 1:

Expert advisors perform preliminary organization and annotation of content within their domains before users interact with it. This pre-processing establishes baseline relevance and relationships, so that subsequent user interactions only need to refine rather than create content organization from scratch.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system implements feedback loops where user interactions with content (views, purchases, ratings) are continuously analyzed and fed back to update content relevance. This allows the system to learn and improve content sorting over time, reducing the time needed for accurate relevance determination as the system accumulates data.

Inventive Principle:
Principle #23Feedback

3Adaptability or versatility

If traditional online commerce formats are used, then the system maintains compatibility with existing web standards, but the presentation is not well adapted for modern tablet and handheld devices

Engineering Contradiction:
Improvedevice compatibilityVSAvoiduser experience on modern devices
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The patent implements dynamic content presentation that adapts to the user's device type, screen size, and interaction capabilities. Content layouts, navigation methods, and expert advisor interfaces automatically adjust to provide optimal experience on smartphones, tablets, desktops, or other devices.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system is designed with universal accessibility in mind, allowing the same content and expert advisor services to be accessed effectively across multiple device types and operating systems. The platform maintains core functionality while adapting its presentation layer to suit different devices.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

This platform enhances user experience by providing relevant content organization, expert advice, and seamless interaction on modern devices, allowing users to make informed decisions through precise filtering and easy access to additional information, improving the overall online shopping experience.

Implementation Method 1

In the case of a movable display device, the tags on the photo can simulate the physics of real tags, for example they can move back and forth when the device is shaken.

Methodology Applied
Scientific EffectMotion sensing: Accelerometer

Data Source

PatentUS10664892B2Page content display with conditional scroll gesture snapping
Publication Date: 2020.05.26 HOUZZ INC
  • US10664892B2 patent drawing
  • US10664892B2 patent drawing
  • US10664892B2 patent drawing

AI summary

A platform allows experts, for example home improvement professionals, to upload their portfolios, i.e. content such as photos, videos, text, and sound, to a publicly available resource, such as a Web browser accessible, network based commerce system. Users may then browse the content, for example by room, style, and metro area. The content is arranged in collections that are in part passively sorted, based upon user relevance. Tags are shown on objects, for example within photos, for which there is more information. In the case of a movable display device, the tags can simulate the physics of real tags, for example they can move back and forth when the device is shaken. In another embodiment, a snap point is set to impart either a scrolling transition or a step transition between display pages, based upon user scroll activity.