Scroll-Responsive Video Ad Frames for Interactive Content Serving
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Solution Overview
Problem
Existing mobile advertising methods fail to effectively engage users with interactive visual content, lacking the ability to provide video-like experiences through static visual advertisements.
Innovation Solution
A method for serving interactive content by extracting a subset of frames from a digital video and compiling them into a single static image or media file, which is rendered within a visual element on a computing device, allowing the element to emulate play, pause, seek forward, and seek backward functions based on scroll events, thereby creating a video-like experience.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If a static visual advertisement is used, then the ad content is simple and non-intrusive, but the user engagement is low and the ad cannot provide video-like experiences
Solution Approach 1:
The patent segments a digital video into multiple discrete frames, which are then individually processed and served as separate visual elements. This segmentation allows the system to deliver video-like experiences through a series of static images, resolving the contradiction between providing engaging video content and maintaining simple ad delivery mechanisms.
Solution Approach 2:
The patent implements dynamic behavior in static advertisements by enabling the visual element to respond to user scroll events. The advertisement can play, pause, seek forward, and seek backward based on user interaction, transforming a static ad into a dynamic, video-like experience that engages users without requiring complex video playback infrastructure.
2Adaptability or versatility
If video content is served to provide immersive experience, then user engagement is enhanced, but the ad delivery system becomes complex and potentially intrusive
Solution Approach 1:
The patent creates a simplified copy of video functionality using static frames. Instead of serving actual video content that requires complex playback systems, the invention uses a sequence of static images that visually replicate video experiences. This copying approach provides immersive interaction while maintaining simple ad delivery through standard image serving mechanisms.
Solution Approach 2:
The patent changes the state of visual content by transitioning between different frames based on user interaction parameters. The visual element can change its displayed frame in response to scroll events, playback commands, or seeking actions, enabling adaptive, video-like experiences through parameter-driven frame selection rather than complex video processing.
3Ease of operation
If the visual element responds to scroll events for interactive playback, then the ad becomes engaging and video-like, but the system requires complex event handling and frame management
Solution Approach 1:
The patent performs preliminary actions by pre-processing the digital video into discrete frames and preparing them for serving. The frames are extracted, processed, and organized in advance, so that when user interaction occurs, the system can quickly serve the appropriate frame without complex real-time processing. This preliminary preparation simplifies the event handling requirements during actual user interaction.
Data Source
AI summary
One variation of a method for serving interactive content to a user includes, at a visual element inserted into a document accessed by a computing device: loading a first frame from a digital video; in response to a scroll-down event that moves the visual element upward from a bottom of a window rendered on the computing device toward a top of the window, seeking from the first frame through a subset of frames in the digital video in a first direction at a rate corresponding to a scroll rate of the scroll-down event, the subset of frames spanning a duration of the digital video corresponding to a length of the scroll-down event; and, in response to termination of the scroll-down event with the visual element remaining in view within the window, playing the digital video forward from a last frame in the subset of frames in the digital video.