Scrolling Visual Content Animation for Type Identification
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Solution Overview
Problem
Existing user interface technologies do not effectively inform users of the type of visual content being displayed while conserving display real estate and battery power, especially when scrolling through visual content items like photographs, videos, and cinemagraphs.
Innovation Solution
A method and apparatus that respond to user directional inputs by scrolling visual content items across the display, animating subjects within motion-based content items while scrolling, thereby indicating the type of content without needing additional text or graphics, thus conserving display space and battery power.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If visual content items are displayed statically without animation, then battery power is conserved and display real estate is preserved, but users cannot effectively identify the type of visual content being displayed
Solution Approach 1:
The patent applies dynamics by making the visual content item animate only when scrolled, transforming it from a static to a dynamic state temporarily. This allows the content to reveal its type (photo, video, cinemagraph) through animation while conserving battery power when not in use, as the animation is triggered conditionally based on user interaction rather than continuously
Solution Approach 2:
The patent uses changes in visual properties (animation state) to indicate content type. By transitioning from static to animated state, the system provides visual feedback about the content type without requiring additional text or graphics, effectively using state changes as information carriers
2Loss of information
If additional text or graphics are added to indicate content type, then users can identify the type of visual content, but display real estate is consumed
Solution Approach 1:
The visual content item itself serves as the indicator of its type through its animation behavior. When scrolled, the content item naturally reveals whether it is a photo, video, or cinemagraph through its animation characteristics, eliminating the need for separate labels or text. The content provides self-identification through its inherent properties
Solution Approach 2:
The patent uses changes in visual state (from static to animated) to convey information about content type. This approach replaces traditional text or graphic indicators with dynamic visual behavior, preserving display real estate while effectively communicating content type information
3Loss of information
If visual content items are continuously animated, then users can easily identify content type, but battery power is depleted faster
Solution Approach 1:
The patent implements periodic action by triggering animation only during scroll events rather than continuously. The content item alternates between static (power-saving) and animated (information-revealing) states based on user interaction, creating a rhythm of activation that balances information delivery with energy conservation
Solution Approach 2:
The system dynamically adjusts the animation state based on user interaction. The content item transitions from a static low-power state to a dynamic animated state only when scrolled, allowing the system to adapt power consumption to actual user needs for information
Data Source
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AI summary
An apparatus, a method and a computer program are provided. The method comprises: causing a visual content item to be displayed on a display; identifying a directional input from a user; and responding to the directional input by scrolling the visual content item across the display and by animating at least one subject in the visual content item while the visual content item is scrolling across the display.