Seamless Content Splicing via Color Matching
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Solution Overview
Problem
Users of television and video distribution platforms face a disconnected viewing experience due to the lack of seamless transitions between different content items, which negatively impacts their enjoyment.
Innovation Solution
A method and system for seamless content splicing, where particularized content items are dynamically inserted based on matching color, acoustic, and dialogue characteristics of the current content, ensuring a smooth transition by selecting and displaying these items immediately after the corresponding content segments.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If traditional content switching is used between television programming and commercials, then content delivery is simple, but viewer experience is disconnected and disrupted
Solution Approach 1:
The patent introduces an intermediary content item that acts as a bridge between television programming and commercials. This intermediary content analyzes and matches characteristics (color, acoustic, dialogue) from both the preceding TV content and the following commercial content, creating a seamless transition that masks the commercial break and maintains viewer immersion without requiring complex manual editing
Solution Approach 2:
The system performs preliminary analysis of the television programming content before the commercial break to extract characteristic features (color profiles, acoustic signatures, dialogue patterns). This advance preparation allows the intermediary content to be pre-configured with matching characteristics, ensuring seamless transitions without real-time processing complexity during the actual commercial break
2Quantity of substance
If commercial breaks are inserted in traditional television programming, then advertising revenue is generated, but viewer immersion is broken and enjoyment is reduced
Solution Approach 1:
The intermediary content is locally customized to match the specific characteristics of the surrounding content. By analyzing the unique color, acoustic, and dialogue properties of both the TV program and the commercial, the system creates a transition segment with localized qualities that bridge the two, making the commercial insertion imperceptible to viewers
Solution Approach 2:
The patent converts the harmful effect of commercial breaks (viewer disruption) into a benefit by using the commercial content itself as part of the transition. The intermediary content incorporates elements from both the TV program and the commercial, transforming the abrupt content switch into a seamless narrative flow that maintains viewer engagement while still delivering advertising
Data Source
AI summary
Systems, methods, machine-readable media, and media device are provided to facilitate seamless flow content splicing to dynamically insert particularized content items in television programming content. A plurality of particularized content items may be received and stored in a content store. First content that corresponds to television programming may be received and processed to detect a first set of color characteristics of video content. A subset of the particularized content items may be selected based on matching a second set of color characteristics of the subset of the particularized content items to the first set of color characteristics of the video content corresponding to the television programming. The first content may be output for display. Then, the subset of the particularized content items may be output for display in succession so that display of the subset of the particularized content items directly follows display of the first content.