Search Archetype Generation for Targeted Audience Segmentation
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Solution Overview
Problem
Current search engines lack a direct method for websites to define their target audience effectively, leading to inefficient resource allocation and user experience, as they rely on heuristic and statistical inferences rather than explicit audience segmentation.
Innovation Solution
A system comprising a server and user computing station that allows users to select attributes like age, gender, and profession to generate an archetype, which is used to create meta-descriptors for web objects, filtering search results to prioritize relevant content for the defined audience without revealing personal information.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If search engines use heuristic and statistical inferences to segment target audience, then search results can be personalized, but the method lacks directness and efficiency in defining target audience
Solution Approach 1:
The patent applies preliminary action by pre-defining archetype templates with common audience characteristics (age groups, professions, interests) before the search process. Users can directly select from these pre-prepared archetypes rather than defining target audiences from scratch through time-consuming heuristic analysis, thus achieving quick and precise audience segmentation.
Solution Approach 2:
The patent uses copying by creating standardized archetype templates that represent common target audience profiles. Instead of analyzing each search query individually through statistical inference, the system copies and reuses these pre-defined archetype patterns across multiple searches, improving both efficiency and consistency in audience definition.
2Productivity
If websites use SEO to manipulate keywords for higher ranking, then visibility increases, but resource allocation becomes inefficient and user experience deteriorates
Solution Approach 1:
The patent applies segmentation by dividing the broad target audience into distinct archetype categories with specific characteristics. Websites can target specific archetype segments with relevant content rather than using generic keyword manipulation, improving resource allocation efficiency and result relevance while reducing SEO complexity.
Solution Approach 2:
The patent implements local quality by matching specific content characteristics to specific archetype profiles. Instead of uniform keyword optimization across all audiences, the system applies localized content strategies tailored to each archetype's specific interests and preferences, enhancing relevance without requiring complex global SEO manipulation.
3Adaptability or versatility
If archetypes include unique user identifying information, then personalization improves, but privacy concerns arise
Solution Approach 1:
The patent applies the extraction principle by removing unique identifying information from the archetype definitions while retaining the essential demographic and preference characteristics needed for personalization. This extracts only the necessary non-identifying attributes (age range, profession category, interests) required for adaptation, eliminating privacy risks associated with storing or processing personal identifiers.
Data Source
AI summary
A server constituted a processor and a server memory, the processor arranged to: provide a selectable plurality of attributes, the plurality of attributes stored on the server memory; provide, for each selected one of the plurality of attributes, a selectable plurality of values, the plurality of values stored on the server memory; and generate an archetype responsive to the selected values of the selected attributes. Preferably, a system exhibiting the server and a user computing station in communication with the server, is provided, the user computing station comprising a user input device, wherein each of the selected one of the plurality of attributes is selected responsive to the user input device, and wherein each of the selected one of the plurality of values for each of the selected one of the plurality of attributes is selected responsive to the user input device.