Search Result Authority Identification via Query Log Metrics
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Solution Overview
Problem
Search engines often fail to prominently display authoritative web pages associated with search queries, making it difficult for users to identify and access trusted information, as these pages may be ranked lower in search results and lack clear identification.
Innovation Solution
A method that extracts query log information to calculate metrics for search results, identifies authoritative web pages, and presents their addresses and titles prominently, using a system comprising a query log, address-title repository, query-address-title generator, and authoritative web page presentation component to highlight authoritative pages among search results.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If search results are ranked based on general relevance algorithms, then the search engine can provide a broad range of results, but authoritative web pages may not be prominently displayed and users cannot easily identify them
Solution Approach 1:
The patent applies visual differentiation by displaying authoritative web pages with distinct formatting characteristics. Specifically, authoritative web pages are shown with different visual cues (such as special icons, formatting, or positioning) that differentiate them from regular search results, enabling users to quickly identify authoritative sources without manually evaluating each result's credibility.
2Reliability
If authoritative web pages are placed lower in search results, then general search algorithms can prioritize other factors, but users have difficulty accessing and identifying trusted information
Solution Approach 1:
The patent implements preliminary identification and marking of authoritative web pages before they are presented to users. The system pre-processes search results to identify authoritative sources using various signals (such as domain authority, content quality metrics, or expert validation), and then prominently displays these identified pages with special visual indicators, allowing users to immediately recognize and access trusted information without spending time evaluating each result.
3Loss of information
If all search results are displayed with the same format, then the search engine maintains simplicity, but users cannot distinguish authoritative pages from other results
Solution Approach 1:
The patent applies local quality differentiation by maintaining a consistent display format for regular search results while applying special formatting only to authoritative web pages. This approach preserves the overall simplicity of the search interface while locally enhancing the display of authoritative pages with distinctive visual cues (such as special icons, bold formatting, or positioning), thereby conveying authority information without significantly increasing overall system complexity.
Data Source
AI summary
One or more server devices may extract, from a query log, query log information, associated with a first search query, that may include information regarding the first search query, and information regarding search results that were provided based on the first search query. The one or more server devices may calculate, based on the query log information, one or more metrics derived from one or more selections of a particular search result provided based on the first search query. The one or more server devices may determine, based on the one or more metrics, that the particular search result corresponds to an authoritative web page associated with the first search query. Further, the one or more server devices may identify, upon determining that the particular search result corresponds to an authoritative web page, a title associated with the particular search result.