Search Category Prediction for User Intent

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Solution Overview

Problem

Users often face inaccuracies in search results due to mismatched search queries, leading to wasted time or abandonment of search providers when seeking specific items online, as queries may not accurately reflect intended search results.

Innovation Solution

A system that predicts browse node or category associated with a search query, even if the category is not a keyword, to enhance user experience by adjusting the user interface and search results based on predicted probabilities of user interactions, using methods like simple prediction, smoothed browse node prediction, expanded query group, N-Gram generative model, and interpolation between multiple prediction models.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If search queries are used to find items online, then users can access search results, but the search results may not accurately reflect what the user wants to see

Engineering Contradiction:
Improveaccuracy of search resultsVSAvoidmismatch between user intent and search query
Core Design Contradiction:
Measurement precisionVSLoss of information

Solution Approach 1:

The system performs preliminary category prediction before generating search results. By predicting the intended category based on the search query and historical data, the system prepares the correct context in advance, ensuring that search results accurately reflect user intent rather than merely matching query keywords

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system uses historical user behavior data and interaction feedback to continuously improve category predictions. By analyzing past user actions and search patterns, the system refines its understanding of user intent and adjusts category predictions to better match what users actually want to find

Inventive Principle:
Principle #23Feedback

2Measurement precision

If users adjust and alter search queries to find relevant results, then search accuracy may improve, but users waste a significant amount of time

Engineering Contradiction:
Improvesearch result accuracyVSAvoidtime spent adjusting queries
Core Design Contradiction:
Measurement precisionVSLoss of time

Solution Approach 1:

The system performs category prediction automatically before the user needs to adjust their query. By predicting the intended category in advance and using it to generate accurate search results, the system eliminates the need for users to spend time reformulating queries

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system serves itself by automatically predicting categories and adjusting search results without requiring user intervention. The predictive system handles the task of query refinement autonomously, freeing users from the time-consuming process of manually adjusting search queries

Inventive Principle:
Principle #25Self-service

3Ease of operation

If the system predicts browse node or category associated with search query, then user experience is enhanced, but system complexity increases

Engineering Contradiction:
Improveuser experienceVSAvoidprediction system complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The system uses a unified predictive model that handles multiple functions: category prediction, browse node identification, and search result optimization. This multi-functional approach consolidates complexity into a single framework rather than requiring separate systems for each function

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The predicted category serves as an intermediary between the search query and search results. This intermediate layer translates user intent into structured category information, simplifying the overall system architecture by providing a clear bridge between ambiguous queries and organized product catalogs

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS9767417B1Category predictions for user behavior
Publication Date: 2017.09.19 AMAZON TECH INC
  • US9767417B1 patent drawing
  • US9767417B1 patent drawing
  • US9767417B1 patent drawing

AI summary

Techniques for providing category predictions may be provided. For example, a process may attempt to improve a user experience when the user provides a search query. The process can predict the category associated with the search query, even when the category is not a keyword in the search query. Once the category is determined, data may be provided for the particular category, including data that enables an adjustment of a user experience. For example, when the category is apparel, the user experience may include an image-heavy layout and, when the category is books, the user experience may provide more text.