Search Results Integrated with Interactive Conversation Interface

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Solution Overview

Problem

Users face inefficiencies in interacting with interactive conversation services as they need to navigate to separate applications or websites, leading to increased data processing and reduced user experience due to the lack of integration with search results.

Innovation Solution

A system that integrates an interactive conversation service user interface directly into search results pages, allowing users to interact with chatbots and conversational agents within search results without needing to leave the search interface, by identifying and embedding relevant interfaces based on query intent or explicit service identification.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If users interact with interactive conversation services through separate applications or websites, then the services can be provided, but user experience is reduced and navigation complexity increases

Engineering Contradiction:
Improveuser experienceVSAvoidnavigation complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The patent merges the interactive conversation service interface with the search results page by embedding an iframe containing the conversation service within the search results user interface. This integration allows users to access and interact with conversation services directly on the search results page without navigating to separate applications or websites, thereby improving ease of operation while reducing navigation complexity

Inventive Principle:
Principle #5Merging (Combining)

2Productivity

If users navigate to separate applications or websites for interactive conversation services, then services can be accessed, but data processing increases and efficiency decreases

Engineering Contradiction:
ImproveefficiencyVSAvoiddata processing
Core Design Contradiction:
ProductivityVSLoss of energy

Solution Approach 1:

By integrating the interactive conversation service interface into the search results page through iframe embedding, the system eliminates the need for users to navigate to separate applications. This reduces the data processing required for navigation transitions and improves productivity by allowing users to complete tasks directly within the unified search results interface

Inventive Principle:
Principle #5Merging (Combining)

3Ease of operation

If interactive conversation services are integrated into search results pages, then user experience is improved and navigation is simplified, but system complexity increases

Engineering Contradiction:
Improveease of accessVSAvoidsystem complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The patent uses an iframe as an intermediary element to integrate the interactive conversation service into the search results page. The iframe acts as a mediator that embeds the conversation service interface within the search results user interface without requiring complex system-level integration, thereby improving ease of access while managing system complexity through a standardized embedding approach

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS10387528B2Search results integrated with interactive conversation service interface
Publication Date: 2019.08.20 MICROSOFT TECHNOLOGY LICENSING LLC
  • US10387528B2 patent drawing
  • US10387528B2 patent drawing
  • US10387528B2 patent drawing

AI summary

A search service returns one or more search results identified based on a search query received from a user. At least one search result includes a reference to an interactive conversation service. A search result user interface support manager generates a search results user interface page including an interactive conversation user interface to the interactive conversation service identified by the reference. The assembled search results user interface page is returned to the user such that the user can interact with the one or more search results including the interactive conversation service user interface. The interactive conversation service user interface may present a contextualized response that is generated based on the query or the one or more search results.