Electronic Device Search Information Display via Screenshot Analysis
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Solution Overview
Problem
Users face difficulties in finding shopping information for products they see online without knowing the product name, and sellers struggle to promote products due to restrictions on displaying product names without prior approval, leading to inefficiencies in online advertising and user convenience.
Innovation Solution
An electronic device method and apparatus that transmits queries about displayed content, including history logs or screenshots, to a shopping information server, allowing for intuitive search information retrieval without user input, displaying relevant shopping information such as prices, stores, ads, and coupons directly on the page.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If users manually search for product information by entering product names, then search accuracy is improved, but user convenience and time efficiency deteriorate
Solution Approach 1:
The system automatically captures displayed content (images, text, videos) from the user's screen and performs image recognition and information extraction without requiring user input. The electronic device serves itself by autonomously identifying products and searching for related information, eliminating the need for manual product name entry while maintaining search accuracy.
Solution Approach 2:
The system performs preliminary content capture and analysis by taking screenshots or accessing clipboard data before the user needs search results. Image recognition and text extraction are conducted in advance, so when the user triggers the search function, the system already has processed data ready, significantly reducing response time and improving convenience.
2Productivity
If sellers display product names in media content, then advertising effectiveness is improved, but compliance with media approval requirements deteriorates
Solution Approach 1:
The system acts as an intermediary that captures product information indirectly through image recognition and text extraction from displayed content, rather than requiring direct product name insertion. This intermediary approach allows sellers to promote products through visual and contextual means without needing prior media approval for specific product names, maintaining both advertising effectiveness and compliance.
Solution Approach 2:
The patent replaces the mechanical process of manual product name insertion and media approval with an automated image recognition and content analysis system. By using optical and computational methods instead of manual text entry, the system enables product promotion without the bureaucratic hurdle of obtaining prior approval for product name displays.
3Ease of operation
If the system processes and displays shopping information automatically, then user convenience is improved, but system complexity increases
Solution Approach 1:
The system integrates multiple functions into a single unified platform: content capture (screenshot/clipboard access), image recognition, text extraction, product identification, information search, and result display. This multi-functional integration handles diverse content types (images, text, videos) through a common processing framework, improving convenience while managing complexity through consolidation rather than proliferation of separate systems.
Data Source
AI summary
The present invention relates to a method for an electronic device displaying search information. The method comprises the steps of: transmitting a query with respect to a displayed page; and displaying search information that matches with content included in the page, wherein the step of transmitting a query is characterised by transmitting the query including one or more of a record log of a web browser executing the page, data extracted from the record log, data that is extracted from the page and that can be uploaded, and a screenshot of the page.