Search Result Ranking via Interest Trend Analysis

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Solution Overview

Problem

Search engines often return a large number of irrelevant results due to the vast amount of data available, making it difficult for users to find items that align with their specific interests, even when those interests are trending among other users.

Innovation Solution

The technology uses ontologies and trending interest analysis to suggest relevant products and categories based on user search queries, comparing them with recent searches from other users and dynamically updating to reflect changing interests, thereby providing more targeted search results.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If search engines return a large number of results to cover vast data, then the quantity of search results is improved, but the relevance to user interests deteriorates

Engineering Contradiction:
Improvequantity of search resultsVSAvoidrelevance to user interests
Core Design Contradiction:
Quantity of substanceVSReliability

Solution Approach 1:

The patent changes the parameter of result selection from pure keyword matching to a composite scoring system that incorporates user interest profiles, trending analysis, and relevance weights. This transforms the search result generation process to balance quantity and relevance through dynamic parameter adjustment based on user preferences and current trends.

Inventive Principle:
Principle #35Parameter changes

Solution Approach 2:

The system implements feedback loops where user search behavior, click-through patterns, and interest expressions are continuously analyzed to refine future search results. Trending interest analysis provides feedback on what topics are currently popular, allowing the system to adjust result relevance dynamically based on evolving user interests rather than static keyword matching.

Inventive Principle:
Principle #23Feedback

2Reliability

If search engines display highly relevant results on top, then the quality of top results is improved, but the diversity of interesting items deteriorates

Engineering Contradiction:
Improvequality of top resultsVSAvoiddiversity of interesting items
Core Design Contradiction:
ReliabilityVSAdaptability or versatility

Solution Approach 1:

The patent applies local quality by differentiating the ranking criteria for different positions in the search results. Top results are optimized for high relevance and quality, while lower positions incorporate trending items and diverse interesting content. This allows each section of the results to serve a different purpose, maintaining overall system effectiveness while providing both quality and diversity.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The system dynamically adjusts the composition of search results based on real-time trending analysis and user interest patterns. The diversity of interesting items is not fixed but adapts according to current trends, allowing the search engine to provide both high-quality relevant results and diverse trending content that reflects evolving user interests.

Inventive Principle:
Principle #15Dynamics

3Speed

If search engines use keyword matching to find results, then the speed of search is improved, but the precision of interest alignment deteriorates

Engineering Contradiction:
Improvesearch processing speedVSAvoidprecision of interest alignment
Core Design Contradiction:
SpeedVSMeasurement precision

Solution Approach 1:

The system performs preliminary action by pre-processing and indexing user interest profiles, trending topics, and content metadata before actual search execution. This pre-computation allows the search engine to quickly match user queries against pre-analyzed data structures, maintaining high speed while enabling sophisticated interest alignment through pre-established relationships and weighted associations.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS10445383B1Interest related search results
Publication Date: 2019.10.15 AMAZON TECH INC
  • US10445383B1 patent drawing
  • US10445383B1 patent drawing
  • US10445383B1 patent drawing

AI summary

Technology is described for providing search results based on a search query. The method may include receiving the search query. A user interest based on the search query may also be identified. The user interest may be compared with currently trending interests. Interest items based on the currently trending interests that relate to the user interest may be identified.