Search Navigation Element Insertion for Result Precision

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Solution Overview

Problem

Search queries with constraints often exclude relevant items from search results, leading to less relevant items being prioritized, which can result in user dissatisfaction and increased abandonment rates in search systems.

Innovation Solution

A navigation element is strategically inserted into search results based on relevance decline, allowing users to redirect to more relevant results by modifying or removing constraints, thereby expanding the search scope and presenting curated or broader sets of results.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If constraints are applied to search queries to limit search results, then the precision of search results is improved, but the quantity of relevant results decreases

Engineering Contradiction:
Improvesearch result precisionVSAvoidquantity of relevant results
Core Design Contradiction:
Measurement precisionVSQuantity of substance

Solution Approach 1:

The patent segments the search results by inserting a navigation element at a specific insertion point within the ranked list. This divides the constrained search results into two parts: results above the navigation element and results accessible through the navigation element. The navigation element acts as a separator that allows users to access additional relevant results that were excluded by constraints, thereby resolving the contradiction between precision and quantity.

Inventive Principle:
Principle #1Segmentation

2Measurement precision

If constraints are applied to search queries, then the relevance of top results is improved, but user abandonment rate increases

Engineering Contradiction:
Improverelevance of top resultsVSAvoiduser abandonment rate
Core Design Contradiction:
Measurement precisionVSReliability

Solution Approach 1:

The navigation element serves as an intermediary between the constrained search results and the broader set of results. It provides users with a controlled way to expand their search scope without completely removing constraints. By offering this intermediate option, users can access more results when needed while maintaining the precision of the primary constrained results, thereby reducing abandonment rates.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Productivity

If navigation element is inserted in search results, then user interaction rate is improved, but the complexity of search system increases

Engineering Contradiction:
Improveuser interaction rateVSAvoidsearch system complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The patent applies local quality by inserting the navigation element only at a specific insertion point determined by analyzing the ranked search results. Rather than uniformly adding navigation elements throughout the system or redesigning the entire search architecture, the solution locally modifies the search results page by placing a single navigation element where it provides maximum benefit. This minimizes system complexity while still improving user interaction rates.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS10437838B2Search navigation element
Publication Date: 2019.10.08 AMAZON TECH INC
  • US10437838B2 patent drawing
  • US10437838B2 patent drawing
  • US10437838B2 patent drawing

AI summary

Disclosed are various embodiments for a navigation element. An insertion point is identified in a ranking of search results. A navigation element is included in the search results. A selection of the navigation element modifies a constraint used to generate the search result.