Automated Search Relevance Classification Using Behavioral Metrics

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Solution Overview

Problem

Existing systems rely on explicit user feedback and click-through information, which are unreliable due to low response rates and do not accurately indicate user satisfaction with search results, limiting the ability to improve search functionality effectively.

Innovation Solution

An automated analysis system that collects and analyzes user search behavior data, including search queries, click-through behavior, and explicit feedback, to classify search results based on relevance and user satisfaction, using a relevance classification module to assign classifications and confidence levels, thereby providing a more reliable measure of user satisfaction.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If explicit user feedback is collected to improve search functionality, then user satisfaction measurement is attempted, but response rates are very low causing feedback reliability to be suspect

Engineering Contradiction:
Improveuser satisfaction measurementVSAvoidfeedback reliability
Core Design Contradiction:
Measurement precisionVSReliability

Solution Approach 1:

The system automatically collects and analyzes user behavior data without requiring users to manually provide feedback. The analysis module processes click-through information, time spent on results, and navigation patterns to automatically determine search result quality, eliminating the need for explicit user responses while maintaining measurement accuracy.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The system implements a feedback loop where user behavior data is continuously collected, analyzed, and used to improve search result ranking and quality. The analysis module processes behavioral patterns and feeds insights back to refine search functionality, creating an automatic improvement cycle without requiring explicit user input.

Inventive Principle:
Principle #23Feedback

2Quantity of substance

If click-through information is used to determine user satisfaction, then search result selection data is collected, but selection behavior may not be indicative of actual satisfaction with the selected result

Engineering Contradiction:
Improvefeedback quantityVSAvoidsatisfaction indication accuracy
Core Design Contradiction:
Quantity of substanceVSMeasurement precision

Solution Approach 1:

The system segments user behavior into multiple distinct metrics rather than relying on a single click-through signal. It separates and analyzes different behavioral indicators including time spent on search results, navigation patterns between results, printing actions, and exit behavior to create a comprehensive satisfaction assessment.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system changes from using simple binary click-through parameters to multiple continuous behavioral parameters. It measures and analyzes variations in time duration, sequence ordering, and interaction intensity to transform crude click data into precise satisfaction measurements through multi-dimensional behavioral analysis.

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS8037042B2Automated analysis of user search behavior
Publication Date: 2011.10.11 MICROSOFT TECHNOLOGY LICENSING LLC
  • US8037042B2 patent drawing
  • US8037042B2 patent drawing
  • US8037042B2 patent drawing

AI summary

Automated analysis of user search behavior is provided. Data on user searches is maintained in a user search database. Relevance factors are determined for each search result included in a given search session where the relevance factors provide an indication of user satisfaction with particular search results included in the session. The relevance factors for each search result are analyzed by a relevance classification module for classifying each search result in terms of its relevance to an associated search query. The result of the relevance classification may assign a relevance classification and associated confidence level to each analyzed search result as to whether the search result is acceptable, unacceptable or partially acceptable relative to the search query that resulted in the search result. Relevance classifications for each analyzed search result may be stored for future use, for example, for diagnostic analysis of the operation of a given search mechanism.