Search Result Page Segmentation for Advertising and Organic Sorting
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Solution Overview
Problem
Conventional online shopping systems fail to effectively provide users with accurate and reliable product information, as they often prioritize advertising based on sales volume rather than user relevance, leading to decreased search accuracy and reliability, and do not adequately distinguish between advertising and regular product listings.
Innovation Solution
A method and system that allows advertising shopping malls to bid for upper display areas, sorting product information based on predetermined standards like popularity, reliability, and accuracy, and displaying this information in specific areas of the search result page, while charging advertisers based on click-through rates, ensuring that product information is displayed in a manner that attracts users and reflects the quality of the products.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If product information is sorted based on sales volume to identify hot items, then advertising revenue is maximized, but search accuracy and user relevance deteriorate
Solution Approach 1:
The patent segments the search result display into multiple areas: an upper display area for advertising items and a lower display area for regular search results. This segmentation allows advertising items to be separated from organic search results, enabling independent sorting criteria for each section. The upper area can be sorted by bidding price (advertising revenue) while the lower area maintains sorting by user relevance and search accuracy, thus resolving the contradiction between maximizing advertising revenue and maintaining search accuracy.
2Productivity
If advertising items are placed in upper display areas based on bidding price, then advertising effectiveness is improved, but reliability of product information deteriorates
Solution Approach 1:
The patent applies different quality standards to different parts of the search result page. The upper display area is designed with advertising-oriented characteristics (sorted by bid price, marked as advertising), while the lower display area maintains search-oriented characteristics (sorted by relevance, reliability, and accuracy). This local differentiation allows advertising items to be effectively promoted without compromising the overall reliability perception of the search service, as users can distinguish between paid and organic results.
3Ease of operation
If product information is sorted by popularity and sales volume, then user engagement increases, but accuracy of search results decreases
Solution Approach 1:
The patent implements dynamic sorting by allowing the system to switch between different sorting criteria based on user needs and item types. Advertising items in the upper area can be sorted by bidding price (dynamic commercial value), while items in the lower area can be sorted by relevance, popularity, or other user-preferred criteria. This dynamic approach enables the system to optimize for either engagement or accuracy depending on the section, resolving the contradiction between user engagement and search result accuracy.
Data Source
AI summary
A method and system for providing product information, which can retrieve an advertising shopping mall that has suggested a bidding price for an upper display area, and can sort product information of the retrieved advertising shopping mall according to a predetermined standard, and display the sorted product information in the upper display area and also can sort product information according to various types of standards, such as a popularity, a sales volume, and the like, and display the sorted product information in a remaining area excluding the upper display area, when sorting and displaying product information on a product search result page.