Search Result Integration with Social Networking Posts

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Solution Overview

Problem

Current search engine results pages do not allow users to interact with social networking posts inline, requiring users to leave the page and log into the social networking site to read or share posts.

Innovation Solution

A method and system that integrates and makes social networking posts interactive within search engine results pages by receiving a query, obtaining related content from a social networking service, modifying search results to include post summaries, and providing an interface for inline interaction with posts, such as commenting or sharing.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If search engine results pages do not integrate social networking posts, then the search results page remains simple and easy to navigate, but users cannot interact with social networking posts inline and must leave the page to do so

Engineering Contradiction:
ImproveUser interaction capabilityVSAvoidSearch results page structure
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The patent merges search results with social networking posts by integrating post summaries directly into the search results page. Users can view, comment on, and share posts without leaving the search results page, combining two previously separate functions into a unified interface.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The search results page is transformed into a multi-functional platform that not only displays search results but also enables social networking interactions. The page serves both as a search interface and a social engagement platform, allowing users to perform multiple actions (searching, viewing posts, commenting, sharing) within a single environment.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Loss of time

If users can interact with social networking posts inline on search results pages, then user experience is enhanced and users don't need to leave the page, but the search results page becomes more complex and requires integration with social networking services

Engineering Contradiction:
ImproveTime to access post interactionVSAvoidSearch results page structure
Core Design Contradiction:
Loss of timeVSDevice complexity

Solution Approach 1:

The system performs preliminary actions by pre-fetching and displaying post summaries directly on the search results page before users need to interact with them. This eliminates the need for users to leave the page and wait to access post information, as the necessary content is already prepared and visible.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The search engine acts as an intermediary between users and social networking sites. Instead of users needing to directly access external social networking platforms, the search engine mediates by integrating post information and interaction capabilities directly into the search results page, simplifying the user's path to interaction.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Adaptability or versatility

If the search results page integrates social networking posts, then users can view and interact with posts without leaving the page, but the page structure becomes more complex requiring multiple interface components

Engineering Contradiction:
ImprovePost interaction functionalityVSAvoidSearch results page structure
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent segments the search results page into distinct functional sections: traditional search results, post summaries, and interaction interfaces. Each segment serves a specific purpose and can be independently managed, allowing the complex functionality to be organized into manageable components that work together cohesively.

Inventive Principle:
Principle #1Segmentation

Data Source

PatentUS9280601B1Modifying search results
Publication Date: 2016.03.08 GOOGLE LLC
  • US9280601B1 patent drawing
  • US9280601B1 patent drawing
  • US9280601B1 patent drawing

AI summary

Systems and methods for generating search results are provided. In some aspects, a method includes receiving a query, obtaining a search result that is responsive to the query, obtaining content from a social networking service that is responsive to the query and related to the search result, modifying the search result to include a first portion associated with the content from the social networking service, providing for display the modified search result and an interface component for receiving a request for interacting with the content, and modifying the search result to include a second portion of the content and to provide an interface to facilitate an interaction, in response to receiving a request for interacting with the content.