Search String Forum Generation and Placement

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Solution Overview

Problem

E-commerce websites face challenges in dynamically creating and placing forums to assist customers in navigating large product catalogs, as manual creation and placement are burdensome and inefficient, especially for novice users.

Innovation Solution

The implementation of search forums associated with a search string, where a search string is used to generate and place forums throughout an electronic catalog website, leveraging user-generated tags and categories to create a web of information, allowing users to interact and discuss related topics, and strategically placing these forums based on relevance and popularity.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If forums are manually created and placed throughout the website by an editor, then customer accessibility to forums is improved, but the burden on the editor increases significantly

Engineering Contradiction:
Improvecustomer accessibility to forumsVSAvoideditor burden
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The system automatically creates forums and places them throughout the website based on product catalog data without requiring manual editor intervention. The forum creation process serves itself by utilizing existing product information, categories, and customer search patterns to generate relevant forums and determine their optimal placement locations.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The manual mechanical process of editor-created forum placement is replaced with an automated computational system that uses product catalog data, search string analysis, and algorithmic decision-making to create and position forums throughout the website.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

2Adaptability or versatility

If the product catalog is expanded to include more products, then customer selection is improved, but the number of required forums increases making maintenance more intensive

Engineering Contradiction:
Improveproduct catalog sizeVSAvoidforum maintenance efficiency
Core Design Contradiction:
Adaptability or versatilityVSProductivity

Solution Approach 1:

The forum system dynamically adapts to changes in the product catalog. As products are added, removed, or modified in the catalog, the system automatically adjusts the forum structure, creation, and placement accordingly. This dynamic relationship ensures the forum network scales efficiently with catalog growth without requiring proportional increases in editorial maintenance effort.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

A single automated forum creation system serves multiple product categories and handles diverse forum types simultaneously. The system universally applies the same automated processes across the entire product catalog, whether dealing with electronics, clothing, or other categories, eliminating the need for separate manual forum creation processes for each product line.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Ease of operation

If forums are placed at useful locations throughout the website, then customer interaction is improved, but the time required for strategic placement increases

Engineering Contradiction:
Improvecustomer interactionVSAvoidforum placement time
Core Design Contradiction:
Ease of operationVSLoss of time

Solution Approach 1:

The system performs preliminary analysis of product data, customer search patterns, and website structure before forum placement. By pre-calculating optimal placement locations based on where customers are most likely to encounter relevant discussions, the system ensures high customer interaction potential without requiring time-consuming manual placement decisions.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system uses feedback from customer search behavior, forum engagement metrics, and product popularity data to continuously optimize forum placement locations. This feedback loop allows the system to learn from customer interactions and automatically adjust placement strategies to maximize customer engagement while minimizing the time required for placement decisions.

Inventive Principle:
Principle #23Feedback

Data Source

PatentUS7970781B1Surfacing forums associated with a search string
Publication Date: 2011.06.28 AMAZON TECH INC
  • US7970781B1 patent drawing
  • US7970781B1 patent drawing
  • US7970781B1 patent drawing

AI summary

Creation, association, and/or placement of search forums for searches strings enable users to discuss aspects of both searches and elements associated with the searches, and further enable the users to view discussions from other users. The search forum may be generated from variations of the search string. In addition or alternatively, search strings may be associated with existing item forums, category forums, and tag forums. Search forums may be placed with, for example, search results or with items, categories, and/or tags, among other possibilities, to provide user access to the search forums.