Search Term Categorization via History Analysis

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Solution Overview

Problem

The challenge lies in effectively categorizing search terms for URL registration, where the first user to select a URL may have little or no association with the message conveyed by the URL, leading to inefficient and unassociated URL usage.

Innovation Solution

A computer-implemented method that accesses search history to categorize search terms based on their frequency and user association, allowing registration to users with recognized associations, reserving on a first-come-first-served basis, or requiring additional verification, while excluding restricted terms like trademarks.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If URL registration is done on a first come first serve basis, then registration simplicity is improved, but URL association with message is worsened

Engineering Contradiction:
Improveregistration simplicityVSAvoidURL association with message
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

The system performs preliminary analysis of search history data before URL registration to identify terms with recognized associations. This preliminary action categorizes search terms into different types (generic, top, semi-restricted) based on prior user search patterns, enabling the system to apply appropriate registration rules in advance rather than treating all terms equally during registration.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system uses feedback from search history data to dynamically adjust registration requirements. By analyzing how users previously searched for and interacted with specific terms, the system feeds this information back into the registration process to determine whether additional verification is needed, thus balancing simplicity with association reliability.

Inventive Principle:
Principle #23Feedback

2Reliability

If search term categorization is performed with detailed verification, then URL association reliability is improved, but registration complexity is worsened

Engineering Contradiction:
ImproveURL association with messageVSAvoidregistration complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The system segments search terms into distinct categories (generic, top, semi-restricted) based on search history analysis. Each category has predetermined registration rules, simplifying the complexity by breaking down the decision-making process into discrete segments rather than requiring continuous complex evaluation for each term.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system changes the parameter of verification intensity based on the categorized type of search term. Instead of applying uniform detailed verification to all terms, the system adjusts the verification parameter dynamically - applying strict verification only to semi-restricted terms while allowing straightforward registration for generic and top terms.

Inventive Principle:
Principle #35Parameter changes

3Adaptability or versatility

If all search terms are made available for registration, then registration availability is improved, but misuse risk is worsened

Engineering Contradiction:
Improveregistration availabilityVSAvoidmisuse risk
Core Design Contradiction:
Adaptability or versatilityVSObject-affected harmful factors

Solution Approach 1:

The system introduces an intermediary classification layer between search terms and registration availability. Rather than directly allowing or blocking registration, the system uses search history analysis as an intermediary to categorize terms and determine appropriate registration pathways, thus mediating between availability and misuse prevention.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The system applies different quality controls to different search terms based on their local characteristics identified through search history analysis. Instead of applying a uniform restriction policy, the system tailors the registration process to each term's specific association strength, allowing high-association terms to be registered freely while restricting low-association terms.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS10459952B2Categorizing search terms
Publication Date: 2019.10.29 GOOGLE LLC
  • US10459952B2 patent drawing
  • US10459952B2 patent drawing
  • US10459952B2 patent drawing

AI summary

A system and method are disclosed for categorizing search terms. The system accesses search history for the search terms. The system also categorizes each of the search terms based on the number of times that the respective search term appears in the search history. If the number of times the search term appears in the search history exceeds a first threshold, a search result of the search term is determined and the search term is categorized as a type that is provided for registration to a user with recognized association with the search term or a type that is excluded from registration, where the categorizing based on a ratio of a number of times the search result was selected subsequent to receiving the search term to the number of times that the search term appears in the search history.