Search Term Network Visualization for Long-Tail Keyword Selection
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Solution Overview
Problem
Existing search engines struggle to provide relevant and efficient search terms for marketing strategies, particularly long tail keywords, making it difficult for marketers to optimize advertisements effectively.
Innovation Solution
A service providing apparatus and method that creates a search term network by expanding search terms through addition of related terms, visualizing the relationship between search terms based on a search path, and providing a network that highlights high-relevance terms for marketing efficiency.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If search engines provide simply related search terms, then the quantity of search terms is increased, but the ease of selecting high-efficiency search terms deteriorates due to excessive variety
Solution Approach 1:
The patent segments the large set of related search terms into multiple hierarchical categories (e.g., product categories, service categories, attribute categories) based on their semantic relationships. This segmentation organizes the terms in a structured manner, making it easier for users to navigate and select relevant terms without being overwhelmed by the total quantity.
Solution Approach 2:
The patent introduces a new dimension of organization by creating a multi-dimensional classification system that goes beyond simple listing. Search terms are arranged in hierarchical levels and grouped by semantic categories, adding structural dimensions that facilitate easier selection and comparison among numerous terms.
2Productivity
If marketers use search terms with high search volume and high conversion rate, then the conversion efficiency is improved, but the advertising unit price increases reducing advertisement efficiency
Solution Approach 1:
The patent introduces intermediate search terms that serve as mediators between broad high-volume terms and specific high-conversion terms. These intermediate terms represent categories or sub-categories that have moderate search volume but lower competition and advertising costs, while still maintaining good conversion potential. Users can navigate through these intermediate terms to find optimal advertising keywords.
Solution Approach 2:
The patent enables marketers to perform partial action by selecting search terms at different levels of the hierarchy based on their specific needs. Instead of forcing selection of only high-conversion terms (excessive action that increases cost), users can choose terms at appropriate hierarchical levels that balance volume, competition, and conversion potential, optimizing advertising efficiency.
Data Source
AI summary
The present disclosure relates to a service providing apparatus and method for providing a search term network based on a search path. In more detail, the present disclosure relates to a service providing apparatus and method for providing a search term network based on a search path, the apparatus and method configured to provide support to be able to easily select and use a search term having the highest relevance for marketing until reaching a user's request search term by creating and providing a search term network visualizing the connection relationship between search terms and a search term having a high degree of importance on the basis of a search path making it possible to find the relationship between other search terms relevant to the user's request search term and the search term as a distance.