Seat Order Display Layout for Accurate Product Selection
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Solution Overview
Problem
Existing systems for customer ordering in establishments lack convenience, particularly in displaying and selecting products, and do not adequately utilize customer information for personalized recommendations.
Innovation Solution
A control device that controls a display device on a seat, featuring a product movement area, order candidate area, and order execution button, with capabilities for customer information-based product prioritization and campaign display, along with flick operation for reversing image direction.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If products are displayed in a scrolling manner on the display device, then customers can view multiple products, but it becomes difficult for customers to accurately grasp product information and select products
Solution Approach 1:
The display screen is divided into multiple regions: a first region displaying scrolling product images and a second region displaying selected products. This segmentation allows customers to view multiple products while clearly identifying their selections, resolving the contradiction between displaying many products and maintaining selection accuracy.
Solution Approach 2:
A selection indicator is introduced as an intermediary element that marks selected products in the scrolling display. This intermediary helps customers track their selections among multiple scrolling products, improving selection accuracy without limiting the number of displayed products.
2Quantity of substance
If the display screen is occupied by moving product images, then product variety is showcased, but the order execution button becomes difficult to operate
Solution Approach 1:
The display screen is segmented into a first region for product images and a second region for the order execution button and selected products. This spatial segmentation ensures the button remains easily accessible while the product region showcases variety through scrolling images.
Solution Approach 2:
The display transitions from a single-dimension scrolling display to a two-region layout where product images scroll in one region while the order button remains stationary in another region, providing both product variety and operational ease.
3Adaptability or versatility
If general products are displayed without personalization, then all customers see the same products, but customer convenience and satisfaction are reduced
Solution Approach 1:
The system performs preliminary actions by automatically selecting products based on customer information before the customer makes selections. This preliminary personalization enhances convenience while maintaining display flexibility for different customer types.
Solution Approach 2:
The display system provides self-service personalization by automatically adapting product selections based on customer information, reducing the need for manual configuration while enhancing customer convenience and satisfaction.
Data Source
AI summary
To improve convenience for the customer, a control device including a control unit for displaying in a first area, images of a plurality of orderable items, and displaying, in a second area, an image of an item selected as an order candidate and an order button for ordering the item; and displaying the image of the selected item in the second area, in response to an operation indicating selection of the image of the item in the first area, in a display device provided at a seat.