Seat system

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Solution Overview

Problem

Existing car seat systems do not fully utilize the potential of seat sensors for personalized notifications and motivation, and existing systems for encouraging external charging and automated driving transitions lack effective engagement strategies.

Innovation Solution

A seat system with integrated sensors that provide personalized advertising based on occupant physical state and location, an in-seat experience system that motivates recharging through point scoring, and a system that notifies drivers of automated driving transitions.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If advertising information is notified to occupants using seat sensors, then user engagement and personalized service are improved, but device complexity and information processing requirements increase

Engineering Contradiction:
Improvepersonalized advertising notificationVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

A terminal device serves as an intermediary between the seat sensor system and the occupant. The terminal receives sensor data, processes it to determine physical state, selects appropriate advertising information, and delivers notifications. This intermediary approach distributes complexity across multiple components rather than concentrating it in the seat system itself.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The system continuously monitors occupant physical state through sensors and uses this feedback to dynamically select and notify relevant advertising information. The feedback loop enables personalized advertising by comparing current physical state with advertising criteria and adjusting notifications accordingly.

Inventive Principle:
Principle #23Feedback

2Adaptability or versatility

If location information is integrated with sensor data for advertising selection, then advertising relevance and user engagement are improved, but information processing complexity and energy consumption increase

Engineering Contradiction:
Improvelocation-based advertisingVSAvoidenergy consumption
Core Design Contradiction:
Adaptability or versatilityVSUse of energy by moving object

Solution Approach 1:

The system selectively processes location information only when necessary for advertising selection rather than continuously. The terminal determines whether location-based advertising is appropriate based on the situation, processing location data partially rather than excessively, thus reducing energy consumption while maintaining advertising relevance.

Inventive Principle:
Principle #16Partial or excessive action

3Reliability

If real-time sensor monitoring is implemented for automated driving transitions, then driver safety and notification effectiveness are improved, but system complexity and processing requirements increase

Engineering Contradiction:
Improvedriver notification reliabilityVSAvoidsystem complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The system performs preliminary assessments of driver state using sensor data before initiating automated driving transition notifications. By evaluating physical state indicators in advance, the system determines the appropriate timing and method for notifications, ensuring reliable driver awareness while managing system complexity through proactive rather than reactive processing.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS20250326330A1Seat system
Publication Date: 2025.10.23 TS TECH CO LTD
  • US20250326330A1 patent drawing
  • US20250326330A1 patent drawing
  • US20250326330A1 patent drawing

AI summary

To propose a new value for a seat, a seat system which can make notification of advertising information fit for an occupant seated on the seat with a sensor included therein is provided. The seat system includes: a seat which includes a seat body, and a sensor provided in the seat body and configured to acquire information for use in identifying a physical state of an occupant seated on the seat body; a server having pieces of advertising information stored therein; and a terminal capable of acquiring the information from the sensor and communicating with the server. The terminal or the server is configured to choose, based on the information or an evaluation value based on the information, a piece of advertising information related to the information or the evaluation value from among the pieces of advertising information, and notify the occupant of the piece of advertising information.