Second Screen Ad Synchronization via Automatic Content Recognition
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Conventional communication systems fail to effectively synchronize advertisements across linear and digital platforms, leading to suboptimal viewer engagement and revenue generation for businesses.
Innovation Solution
A method and system that integrates automatic content recognition (ACR) in smartTVs and mobile devices to detect linear advertisement campaigns, control content presentation, sequence messages, cap advertisement frequency, and offer related products or services, utilizing a network of servers and protocols for synchronized messaging and service delivery.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If advertisements are presented across multiple devices without synchronization, then device complexity is reduced, but viewer engagement and recall deteriorate
Solution Approach 1:
The patent introduces a synchronization server as an intermediary that coordinates advertisement presentation across multiple devices. The server receives advertisement data, determines presentation timing, and distributes synchronized advertisement identifiers to different devices, enabling coordinated display without direct device-to-device communication complexity
Solution Approach 2:
The system implements feedback mechanisms where devices report advertisement presentation status and viewer interaction data back to the synchronization server. This feedback loop enables the server to adjust timing and coordination of advertisements across devices based on actual presentation outcomes and engagement metrics
2Productivity
If advertisement frequency is increased across devices, then revenue generation improves, but viewer annoyance and ad blocking increases
Solution Approach 1:
The synchronization server implements periodic action by scheduling advertisements to appear at specific time intervals and coordinating their display across devices. The system uses timing parameters to control when advertisements are presented, ensuring they appear in a rhythmic pattern rather than continuously, which reduces viewer annoyance while maintaining revenue opportunities
Solution Approach 2:
The patent merges advertisement presentations across multiple devices into a coordinated campaign. Instead of treating each device independently, the system combines their advertisement displays into a unified presentation that leverages multiple devices simultaneously, increasing revenue potential without proportionally increasing frequency on any single device
3Reliability
If advertisements are synchronized across linear and digital platforms, then viewer engagement improves, but measurement precision requirements increase
Solution Approach 1:
The synchronization server performs preliminary action by pre-calculating and distributing advertisement presentation timing and coordination parameters to devices before the actual advertisement campaign begins. This advance preparation includes setting timing offsets and synchronization markers that simplify real-time execution and reduce the precision demands during live operation
Data Source
AI summary
A second screen communication device that is paired with an automatic content recognition (ACR) enabled display communication device is operable to detect presentation of a linear advertisement campaign on the ACR-enabled display communication device and control presentation of content, which is associated with the linear advertisement campaign, on the second screen communication device. The content that is associated with the linear advertisement campaign comprises a plurality of messages. The second screen communication device is operable to select one or more of the plurality of messages for presentation on the second screen communication whenever the linear advertisement campaign is detected during the presentation on the ACR-enabled display communication device. The screen communication device may be operable to sequence through presentation of the plurality of messages on the ACR-enabled display communication device based on the selection.