Secondary Content Routing for Privacy-Controlled Ad Targeting
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Solution Overview
Problem
User devices face challenges in managing the sharing of content targeting data with content delivery networks, particularly in controlling the receipt of targeted content items based on user preferences for privacy and relevance.
Innovation Solution
Implementing a secondary content router that manages data flow between user devices and secondary content networks, allowing users to specify preferences for receiving targeted or non-targeted content, and ensuring that content targeting data is used only for authorized operations or primary content delivery, preventing unauthorized sharing.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If content delivery networks use user-specific data to send targeted content, then content personalization and relevance are improved, but user privacy is compromised
Solution Approach 1:
The patent introduces an intermediary system (content router or application management system) that sits between the user device and content delivery network. This intermediary receives content requests, determines whether targeted content is permitted based on user preferences, and selectively forwards requests to the content delivery network. The intermediary acts as a mediator that enables personalized content delivery when authorized while blocking it when not permitted, thus resolving the contradiction between content personalization and user privacy protection.
2Measurement precision
If user devices share content targeting data with content delivery networks, then targeted content delivery accuracy is improved, but data security and user control are reduced
Solution Approach 1:
The patent implements a dynamic control mechanism where the sharing of content targeting data is not fixed but adjustable based on user preferences. The system allows users to dynamically change their preferences regarding data sharing and targeted content receipt. The content router dynamically adjusts its behavior based on these preferences, enabling targeted content delivery when permitted and blocking it when not permitted. This dynamic approach maintains data security and user control while allowing targeted content delivery accuracy to be improved when authorized.
3Productivity
If applications send user-specific data to content delivery networks, then content delivery effectiveness is improved, but user preference compliance and privacy control are worsened
Solution Approach 1:
The patent implements preliminary action by obtaining user preferences regarding targeted content and data sharing before any content delivery occurs. The system stores these preferences and uses them to pre-determine whether content requests should be forwarded to the content delivery network. This preliminary establishment of user preferences ensures that user preference compliance is maintained while still allowing effective content delivery when authorized, as the system is already configured to act according to user preferences before actual content delivery takes place.
Data Source
AI summary
Systems, apparatuses, and methods are described for controlling sharing of content targeting data (e.g., user-specific data and/or device-specific data) with content-outputting software applications outputting both primary content and secondary content. A user may specify whether the user wants to receive targeted secondary content from the content outputting-software applications. The user may also specify whether the user wants to share content targeting data with the content-outputting software applications. Content targeting data may be shared based on whether the content targeting data is used for selecting targeted secondary content for the user.