Synchronizing Secondary Content via Application Server

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

The conventional movie-going experience lacks significant enhancements in secondary content delivery, failing to provide personalized and interactive elements that cater to individual user preferences, such as alternate audio tracks or subtitles, which limits engagement and accessibility for diverse audiences.

Innovation Solution

A system and method that allows users to download an application on client devices to synchronize secondary content with primary movie content, using an application server to provide alternate audio tracks or subtitles based on user-specific preferences, synchronized with the primary content through audio or visual cues, enabling a more personalized and interactive experience.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If secondary content is delivered to user devices in movie theaters, then user engagement and accessibility are improved, but device complexity and synchronization requirements increase

Engineering Contradiction:
Improveuser engagement and accessibilityVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent introduces an application server as an intermediary component that mediates between the primary content delivery system and user devices. The server receives synchronization signals from the primary content delivery device, processes secondary content based on user preferences, and delivers synchronized content to user devices. This intermediary architecture resolves the technical contradiction by centralizing the complexity management on the server side while keeping user devices relatively simple, yet still achieving high adaptability and user engagement through personalized secondary content delivery.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Stability of the object's composition

If secondary content is synchronized with primary movie content, then content coherence is improved, but synchronization precision requirements increase

Engineering Contradiction:
Improvecontent coherenceVSAvoidsynchronization precision
Core Design Contradiction:
Stability of the object's compositionVSMeasurement precision

Solution Approach 1:

The patent implements a feedback mechanism where the primary content delivery device sends synchronization signals to the application server, which then adjusts the timing and delivery of secondary content based on the state of primary content playback. This feedback loop ensures that secondary content (such as alternate audio tracks or subtitles) is delivered at the precise moments when it corresponds to the primary movie content, maintaining content coherence while managing synchronization precision requirements through continuous adjustment rather than rigid pre-synchronization.

Inventive Principle:
Principle #23Feedback

3Ease of operation

If personalized content is provided based on user preferences, then user satisfaction is improved, but information processing requirements increase

Engineering Contradiction:
Improveuser satisfactionVSAvoidinformation processing load
Core Design Contradiction:
Ease of operationVSLoss of information

Solution Approach 1:

The patent applies preliminary action by collecting and storing user preference information (such as language preferences, subtitle preferences, or audio track preferences) before the movie playback begins. The application server uses these pre-collected preferences to automatically configure and deliver personalized secondary content without requiring real-time processing decisions during movie playback. This approach improves user satisfaction through personalized content while reducing the information processing load during the actual movie viewing by having already made the content selection decisions in advance.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS11375347B2System and method for delivering secondary content to movie theater patrons
Publication Date: 2022.06.28 DISNEY ENTERPRISES INC
  • US11375347B2 patent drawing
  • US11375347B2 patent drawing
  • US11375347B2 patent drawing

AI summary

Systems and methods disclosed herein include systems and methods for delivering secondary content to a plurality of user devices, the secondary content comprising events synchronized to primary content. The process can include: delivering an application to a plurality of user devices, the application configured to play or executed secondary content on the user devices; and causing the secondary content executed on the user devices to be synchronized with primary content.