Secondary POS Display for Targeted Customer Content
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Existing point-of-sale systems lack an effective means to display targeted advertising and informational content to customers without distracting employees or disrupting the primary transaction process.
Innovation Solution
A secondary visual digital display, such as an LED or LCD screen, is integrated or mounted on the customer-facing side of point-of-sale terminals, capable of presenting advertising, videos, or informational content, with context-based programming and management options, including connectivity to the business's network or a dedicated system, and remote control via a central server.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If a secondary visual digital display is added to the customer-facing side of POS terminals, then advertising and informational content delivery is improved, but device complexity increases
Solution Approach 1:
The display system is segmented into two independent displays: a primary display for employee use and a secondary customer-facing display for advertising and informational content. Each display operates independently with its own content management, allowing the secondary display to deliver targeted content to customers without interfering with the primary transaction process.
Solution Approach 2:
A content management system acts as an intermediary between the business network and the secondary displays. This mediator handles content delivery, scheduling, and management, reducing the complexity burden on the POS terminal itself while ensuring effective content delivery to customers.
2Area of stationary object
If multiple secondary displays are associated with a single POS terminal, then content delivery coverage is improved, but device complexity increases
Solution Approach 1:
The content management system is designed to be universal and multi-functional, capable of managing multiple secondary displays across different POS terminals through a centralized platform. This allows a single content management infrastructure to serve multiple displays, increasing coverage area without proportionally increasing complexity at each terminal.
3Adaptability or versatility
If the secondary display is connected to the business network for content management, then content customization is improved, but system complexity increases
Solution Approach 1:
The content management system serves as an intermediary layer between the business network and the secondary displays. It handles all network communications, content retrieval, and display control, allowing the displays to be customized and adapted to different business needs without requiring complex network integration at the terminal level.
Data Source
AI summary
A system including a secondary visual digital display on the customer-facing side of a cash register or point-of-sale terminal display. The customer-facing digital display presents advertising content, videos, informational content, or any other form of content that the business or location owner or operator would like to have displayed to customers. An application program, as described below, is stored and/or loaded on memory storage in the secondary display and run by a microprocessor in the secondary display, or alternatively, is stored and/or loaded on a separate device, and run by a microprocessor in the secondary display or in the separate device. The content may be displayed based upon context. The content can be programmed and managed by the business or location owner or operator, by a third party service that creates and provides content for sale to business/location owners and operators, or by a third party service/operator that manages a system (including, but not limited to, the obtaining and downloading of content) as part of a negotiated contract with the owner or operation of a business or location (or multiple businesses or locations).