Secure Conversion Tracking via Multi-Type Code Snippets
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Solution Overview
Problem
Existing online advertising systems face challenges in accurately tracking conversion actions due to susceptibility to fraudulent activities and lack of flexibility in defining conversion types, leading to inefficient payment transactions and compromised ad relevance.
Innovation Solution
A system that allows advertisers to specify multiple conversion types and values for a single ad click-through, using a code snippet for generating conversion confirmations, which are then used in financial transactions, ensuring tamper-proof tracking and secure payment handling.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If conventional conversion tracking methods (pixel callbacks or log submissions) are used, then payment transactions can be processed, but the system becomes vulnerable to fraudulent activities and lacks flexibility in defining conversion types
Solution Approach 1:
The patent segments the conversion tracking process into distinct components: multiple conversion types are defined separately (e.g., purchase, signup, download), each with its own tracking parameters and payment rates. This segmentation allows the system to handle diverse conversion scenarios independently while maintaining overall tracking integrity and preventing fraud through structured validation of each conversion type.
Solution Approach 2:
The patent creates a universal tracking framework that can accommodate multiple conversion types and definitions within a single system. The code snippet technology provides a multi-functional solution that works across different advertising platforms and conversion scenarios, enabling flexible definition of what constitutes a conversion while maintaining secure, tamper-proof tracking through a unified cryptographic approach.
2Adaptability or versatility
If advertisers are allowed to define multiple conversion types per ad, then tracking flexibility improves, but system complexity increases
Solution Approach 1:
The patent introduces an intermediary layer in the form of a standardized code snippet that mediates between the advertiser's conversion definitions and the tracking system. This code snippet acts as a universal interface that simplifies the integration process for advertisers while handling the complexity of multiple conversion types internally. The intermediary validates and structures conversion data according to predefined schemas, reducing the perceived complexity for users.
Solution Approach 2:
The patent manages complexity by allowing dynamic parameter changes within a structured framework. Advertisers can define different conversion types with varying parameters (conversion values, attribution windows, tracking methods) without restructuring the entire system. The underlying infrastructure handles parameter validation and configuration management, enabling flexibility while maintaining system integrity through standardized parameter schemas and cryptographic verification.
3Ease of operation
If cost-per-click advertising is used without effective targeting, then ad placement is simplified, but advertiser revenue is compromised due to lack of incentive for effective targeting
Solution Approach 1:
The patent implements feedback mechanisms that provide advertisers with detailed conversion data and performance metrics across multiple conversion types. This feedback loop enables advertisers to assess the effectiveness of their targeting and adjust their strategies accordingly. By tracking and reporting on different conversion types (purchases, signups, downloads), the system gives advertisers actionable insights that incentivize improved targeting while maintaining simple ad placement through the underlying automated matching system.
Data Source
AI summary
Systems and methods are provided to allow advertisers to make ads available to publishers through an advertising system. The advertising system provides tamper proof tracking of conversion activity between publishers and advertisers. Further, advertisers can define plural different conversions to be associated with a single ad click through.