Secure Client Data Mapping for Low-Traffic Content Measurement
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Solution Overview
Problem
Existing systems face challenges in measuring the performance of content items while minimizing exposure of secure data to external computing devices, leading to increased network traffic, latency, and computational costs.
Innovation Solution
A software application that processes client data in a secure environment to transform it into a predefined format for external devices, reducing unnecessary data exchange and enhancing security and efficiency by using a data processing model to determine performance scores.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If client data is sent to external computing devices for performance measurement, then performance scores can be obtained, but network traffic increases and data security is compromised
Solution Approach 1:
The patent introduces a data processing system as an intermediary between client data and external computing devices. This intermediary transforms client data into formatted data before transmission, acting as a buffer that enables performance measurement while protecting raw data from direct exposure to external devices
Solution Approach 2:
The patent applies preliminary action by transforming and formatting client data before it is sent to external computing devices. The data processing system prepares the data in advance, converting it into a standardized format that external devices can process for performance scoring without exposing the original client data
2Measurement precision
If raw client data is transmitted to external devices, then accurate performance scores can be calculated, but computational costs and network traffic increase
Solution Approach 1:
The patent extracts only the necessary information from client data that is required for performance measurement. The data processing system identifies and extracts relevant fields, transforming them into a condensed formatted structure that retains measurement accuracy while reducing the overall data volume transmitted to external devices
Solution Approach 2:
The patent applies parameter changes by transforming client data into a standardized format with specific structural parameters. This formatting process reorganizes data parameters to match external device input requirements, enabling accurate performance calculation while optimizing data transmission efficiency
3Measurement precision
If data is exchanged with external computing devices, then performance measurement is enabled, but latency increases
Solution Approach 1:
The patent reduces latency by performing preliminary data transformation and formatting actions before data transmission. The data processing system prepares the data in advance, converting it into the required format so that when external devices receive the data, they can immediately process it for performance scoring without additional transformation delays
Data Source
AI summary
A system to manage network traffic is described. The system can include a data processing system that receives a request to execute a data analysis process to measure an effectiveness of a first content item on a plurality of end user computing devices. Client data, for each end user computing device, can be accessed, which includes interaction data representing interactions with the first content item. A data processing model can be executed in a secure environment using the client data to obtain (i) transformed client data structured in accordance with a predefined format and (ii) a data mapping of one or more data fields from the client data to input data. A performance score representing the effectiveness can be received from the external computing device based on (i) the transformed client data and (ii) the data mapping. A second content item can be selected based on the performance score.