Secure display for easy loading of small format beverage containers

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Solution Overview

Problem

In the beverage industry, existing merchandising display racks fail to securely and attractively display small format beverage containers, making them easy to recognize and access while also deterring theft, and facilitating efficient product loading and flow-through.

Innovation Solution

An apparatus comprising a front door, panels, a loading opening, and an internal channel with a curved ramp for secure storage and easy dispensing of small format beverage containers, incorporating security mechanisms like flip doors and keyholes for attachment to secure structures to prevent theft.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If traditional merchandising display racks are used, then beverage containers can be displayed, but small format beverage containers cannot be securely displayed and are easy to steal

Engineering Contradiction:
Improvetheft preventionVSAvoiddisplay structure
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The display rack is divided into multiple compartments and sections, each capable of independently displaying different beverage containers. The rack includes front display sections with individual container holders and rear storage sections, allowing secure segmentation of small format containers while maintaining overall structural integrity and theft prevention capabilities.

Inventive Principle:
Principle #1Segmentation

2Reliability

If display racks are designed for security, then theft is deterred, but product loading becomes inefficient

Engineering Contradiction:
Improvetheft preventionVSAvoidloading efficiency
Core Design Contradiction:
ReliabilityVSProductivity

Solution Approach 1:

The display rack incorporates pre-configured loading mechanisms where containers can be preliminarily positioned in rear storage sections before being transferred to front display sections. This preliminary arrangement allows efficient bulk loading while maintaining secure individual container positioning that prevents theft.

Inventive Principle:
Principle #10Preliminary action

3Adaptability or versatility

If display racks accommodate small format containers, then product variety increases, but secure storage and attractive display become difficult

Engineering Contradiction:
Improvecontainer format compatibilityVSAvoidsecure storage
Core Design Contradiction:
Adaptability or versatilityVSReliability

Solution Approach 1:

Different sections of the display rack are designed with locally optimized features: front display sections have individual secure holders with limited access for small format containers, while rear sections provide more open storage. This local differentiation allows the rack to securely accommodate various container formats while maintaining attractive presentation and theft prevention.

Inventive Principle:
Principle #3Local quality

4Ease of operation

If consumer access is made easy, then product retrieval is convenient, but theft risk increases

Engineering Contradiction:
Improveproduct retrievalVSAvoidtheft prevention
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

The display rack employs an intermediary mechanism where containers are displayed in secure holders that require specific actions (such as pushing or lifting) to release. This intermediary design allows consumers to easily retrieve containers through simple motions while the secure holder mechanism prevents unauthorized removal and theft.

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS11278130B2Secure display for easy loading of small format beverage containers
Publication Date: 2022.03.22 E & J GALLO WINERY
  • US11278130B2 patent drawing
  • US11278130B2 patent drawing
  • US11278130B2 patent drawing

AI summary

An apparatus for the display of small format beverage containers is disclosed. According to one embodiment, an apparatus comprises a front door that allows access to beverage containers; front panels; a left panel and a right panel; a loading opening; back panels; bottom panels; and an internal channel having a curved ramp that stores beverage containers.