Secure Payment Authorization Channels for Transparent Ad Transactions
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Solution Overview
Problem
The ad placement process is complex and lacks transparency, with multiple entities involved, leading to unclear allocation of ad dollars and potential conflicts of interest, resulting in publishers capturing only a fraction of the campaign spend.
Innovation Solution
Implement secure payment authorization channels using cryptographic ledgers and digital signatures to ensure transparent and instantaneous payments among multiple entities involved in ad transactions, with mechanisms to validate and record transactions through payment beacons and cryptographic ledgers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If multiple entities are involved in ad placement transactions, then the ad placement process can be comprehensive and cover all necessary functions, but the complexity of the transaction system increases and transparency decreases
Solution Approach 1:
The patent segments the ad transaction system into distinct functional components: demand-side platforms for buyers, supply-side platforms for sellers, exchange mechanisms for matching, and separate authorization channels for payment. Each component operates independently with defined interfaces, reducing overall system complexity while maintaining comprehensive functionality.
Solution Approach 2:
The patent introduces intermediary entities such as the exchange platform and separate payment authorization channels that mediate between buyers and sellers. These intermediaries standardize interactions and reduce complexity by providing predefined protocols rather than requiring direct integration between all parties.
2Adaptability or versatility
If multiple intermediaries are involved in ad transactions, then various services and functions can be provided, but the allocation of ad dollars becomes unclear and transparency is reduced
Solution Approach 1:
The patent implements feedback mechanisms where each intermediary entity reports transaction data back to a centralized ledger. Payment beacons are generated and tracked through each stage of the transaction, providing real-time feedback on fund allocation and enabling all parties to verify the flow of ad dollars through the ecosystem.
Solution Approach 2:
The patent uses a cryptographic ledger as an intermediary that all transaction parties can access. This neutral mediator records and verifies each transaction step, ensuring transparency in how ad dollars are allocated among multiple intermediaries while still allowing each to perform their specialized functions.
3Ease of manufacture
If traditional payment channels are used in ad transactions, then existing infrastructure can be leveraged, but payment delays and lack of transparency occur
Solution Approach 1:
The patent replaces traditional mechanical payment processing systems with cryptographic verification mechanisms. Payment beacons use digital signatures and cryptographic ledgers to authorize and track payments, eliminating the delays inherent in traditional banking infrastructure while still leveraging existing payment network capabilities for final settlement.
4Adaptability or versatility
If publishers capture only a fraction of campaign spend, then other entities can be compensated for their services, but publisher revenue is reduced
Solution Approach 1:
The patent enables publishers to perform preliminary actions by directly receiving payment beacons and authorizations from demand-side platforms. This allows publishers to secure their compensation upfront in the transaction flow rather than receiving residual amounts after multiple intermediaries take their fees, improving their revenue share while still allowing the ecosystem to function.
Data Source
AI summary
Methods, systems, and media for protecting transactions with secure payment authorization channels are provided. In some embodiments, methods, systems, and media can provide secure payment authorization channels for protecting transactions in connection with the transmission of a digital asset.