Secure Token Generation for Online Inventory Pricing
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Solution Overview
Problem
Existing systems for selling online inventory lack efficient and secure methods to provide trusted information about a publisher's content, leading to inefficiencies in pricing and validation, especially in programmatic sales channels.
Innovation Solution
The implementation of a method and system that generate secure tokens for online inventory, allowing publishers to control the type and amount of information shared, while ensuring the accuracy and authenticity of the information through an online analytics entity.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If trusted information about publisher content is provided to third parties, then pricing efficiency and accuracy improve, but security and control over information sharing deteriorate
Solution Approach 1:
The patent introduces an online analytics entity as an intermediary between publishers and third parties. This intermediary generates secure tokens that contain verified information about publisher content, allowing third parties to access trusted pricing data without direct access to publisher systems. The intermediary maintains security while enabling efficient pricing through the token mechanism.
Solution Approach 2:
The patent creates copies of publisher content information in the form of secure tokens generated by the online analytics entity. These tokens contain verified attributes and rankings of publisher content that can be shared with third parties without exposing the original publisher systems. The copy mechanism enables information sharing while maintaining security boundaries.
2Measurement precision
If detailed information about publisher content is shared with third parties, then pricing accuracy improves, but publisher control over information deteriorates
Solution Approach 1:
The patent enables publishers to control the quality and scope of information shared at different locations in the system. Through the secure token mechanism, publishers can specify which attributes of their content are disclosed to third parties. The online analytics entity respects these local quality specifications when generating tokens, allowing detailed information sharing only where authorized while maintaining publisher control.
Solution Approach 2:
The patent changes the parameters of information sharing by using secure tokens that contain specific verified attributes rather than raw publisher data. The tokens include controlled parameters such as content rankings and verified attributes, allowing publishers to precisely control what information is exposed while still providing sufficient detail for accurate pricing.
3Reliability
If secure tokens with verified information are generated, then information authenticity improves, but system complexity deteriorates
Solution Approach 1:
The patent performs preliminary verification of publisher content attributes before generating secure tokens. The online analytics entity verifies content rankings and attributes in advance, embedding this verified information in the tokens. This preliminary action ensures information authenticity without requiring complex verification processes at each point of use, simplifying the overall system operation.
Data Source
AI summary
Methods, systems, and apparatus, including computer programs encoded on computer storage media, for providing secure and trusted access to information regarding online inventory and for providing publishers control over the type and amount of information provided regarding the online inventory are disclosed. One aspect includes receiving a request to generate a secure token related to online inventory and obtaining an identifier associated with the content associated with the online inventory based at least in part on a URL included in the received request. The obtained identifier is combined with other information associated with the content associated with the online inventory. A secure token is generated by applying one or more security features to the combination of the obtained identifier and the other information associated with the content associated with the online inventory.