Segment-Based Media Content Rating Management

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Solution Overview

Problem

Existing media content management systems rely on overall ratings for works, leading to consumers having to endure or manually avoid offensive content, as they cannot efficiently skip or replace specific segments with suitable alternatives, detracting from the viewing experience due to human error and difficulty in identifying offensive content.

Innovation Solution

Assigning independent content ratings to segments of media content, allowing a content manager device to skip or replace segments with alternative content based on user preferences, using embedded or external rating information to manage playback and ensure suitable content is presented.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If overall content ratings are assigned to entire media works, then consumers can identify suitable content at a glance, but they must endure or manually avoid offensive segments, reducing viewing quality and increasing user burden

Engineering Contradiction:
Improveease of content selectionVSAvoidexposure to offensive content
Core Design Contradiction:
Ease of operationVSObject-affected harmful factors

Solution Approach 1:

The patent divides media content into discrete segments (scenes, shots, or temporal portions) and assigns content ratings to each segment individually. This segmentation allows the content management system to identify and filter specific offensive segments while permitting other segments to be viewed, thereby reducing exposure to harmful content without requiring manual intervention from consumers.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent extracts and removes specific offensive segments from the media content based on their individual content ratings. By identifying segments with restrictive ratings (e.g., R, NC-17) and excluding them from playback, the system automatically filters harmful content while preserving the rest of the media work for consumer viewing.

Inventive Principle:
Principle #2Taking out (Extraction)

2Object-affected harmful factors

If consumers manually monitor and skip offensive content, then they can avoid inappropriate segments, but human error and difficulty in identifying offensive content reduce effectiveness

Engineering Contradiction:
Improveexposure to offensive contentVSAvoideffectiveness of content filtering
Core Design Contradiction:
Object-affected harmful factorsVSReliability

Solution Approach 1:

The patent implements an automated feedback mechanism where the content management system continuously monitors segment ratings during media playback and dynamically adjusts content delivery based on user profiles and preferences. This automated feedback loop ensures reliable filtering of offensive content without requiring manual consumer intervention, eliminating human error in identifying and skipping inappropriate segments.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The patent enables the content management system to automatically perform content filtering and segment selection based on pre-assigned ratings and user preferences. The system serves itself by autonomously identifying, skipping, or replacing offensive segments without human intervention, thereby ensuring consistent and reliable content filtering effectiveness.

Inventive Principle:
Principle #25Self-service

3Adaptability or versatility

If segment-based content ratings are assigned, then finer granularity in content management is achieved, but system complexity increases due to multiple ratings and management requirements

Engineering Contradiction:
Improvecontent management flexibilityVSAvoidrating management system complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent employs a universal content rating system that can be applied across different media types (movies, TV shows, music videos) and segmentations (scenes, shots, temporal portions). The content management system uses a single unified framework to handle segment identification, rating assignment, user profile matching, and automated filtering, thereby managing complexity through standardization rather than requiring separate systems for different functions.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The patent performs content segmentation and rating assignment in advance during media production or pre-processing, before the content reaches consumers. By pre-assigning ratings to segments and storing this metadata, the system eliminates the need for real-time analysis during playback, significantly reducing computational complexity and enabling efficient automated content management during actual viewing.

Inventive Principle:
Principle #10Preliminary action

4Reliability

If automated segment skipping is implemented, then viewing experience is improved by reducing human error, but playback control and user autonomy are reduced

Engineering Contradiction:
Improvecontent filtering accuracyVSAvoiduser control over playback
Core Design Contradiction:
ReliabilityVSEase of operation

Solution Approach 1:

The patent implements a dynamic content management system that adapts playback behavior based on user preferences and profile settings. Users can configure their acceptable content ratings and the system dynamically adjusts segment playback accordingly - automatically skipping segments that exceed user preferences while allowing segments within acceptable ranges to play. This dynamic approach maintains user autonomy while ensuring reliable content filtering.

Inventive Principle:
Principle #15Dynamics

Data Source

PatentUS10045080B2Systems and methods for managing media content based on segment-based assignment of content ratings
Publication Date: 2018.08.07 NETGEAR INC
  • US10045080B2 patent drawing
  • US10045080B2 patent drawing
  • US10045080B2 patent drawing

AI summary

Embodiments of the present invention relate generally to media content, such as content contained within audio works (e.g., songs, audio-books, etc.), audiovisual works (e.g., movies, films, etc.), and textual works, as examples, as well as managing playback of such content, and more specifically to assigning independent content ratings to various segments of an individual work (as opposed to or in addition to a content rating for the individual work as a whole) and managing playback of such work based at least in part on the assigned ratings of the various segments.