Segmented Content Rating for Digital Broadcasts
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Solution Overview
Problem
Existing content rating systems for digital media transmissions primarily provide ratings for entire programs or channels, lacking the ability to dynamically block specific objectionable segments, which may result in unnecessary blocking of non-offensive content.
Innovation Solution
The system associates content ratings with specific segments of media programs, allowing users to preset criteria for blocking only those segments that exceed acceptable ratings, using existing digital broadcast capabilities to dynamically manage and block objectionable content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Object-affected harmful factors
If content ratings are applied to entire programs or channels, then parental control is provided, but unnecessary blocking of non-offensive content occurs
Solution Approach 1:
The patent segments the media program into discrete content segments (e.g., individual songs, video clips, or time intervals) and assigns content ratings to each segment separately. This allows the receiver to selectively block only those segments that exceed the user's content rating threshold, rather than blocking the entire program. The segmentation enables granular control where offensive segments can be filtered while non-offensive segments remain accessible.
2Ease of operation
If content ratings are applied to entire programs, then parental control is simplified, but precision in blocking specific objectionable segments is lost
Solution Approach 1:
The patent implements local quality by allowing different content rating criteria to be applied to different segments of the media program. Each segment can have its own content rating attributes (e.g., violence, language, sexuality ratings), and the blocking decision is made locally for each segment based on its specific rating and the user's preferences. This maintains ease of operation through automatic segment-level evaluation while achieving high precision in identifying and blocking only the specific objectionable portions.
3Measurement precision
If segment-level content rating is implemented, then selective blocking precision is improved, but system complexity increases
Solution Approach 1:
The patent leverages existing digital broadcast infrastructure to carry content rating data, making the system universal and multi-functional. The same data transmission channels used for program information are utilized to convey segment-level rating data. The receiver uses existing content rating comparison logic, adapted to evaluate individual segments rather than entire programs. This approach achieves segment-level precision without proportionally increasing system complexity, as it builds upon established broadcast and processing capabilities.
Data Source
AI summary
A method (100) and apparatus (60) provide dynamic content rating for digital transmissions (20) of media programs. Rather than one rating or a set of ratings be associated with an entire program or broadcast channel, content rating data relates to specific segments (44,46,52) of a program. A user of a media receiving device (66) presets rating criteria (104) relating to a level or type of content to be blocked. The preset criteria are then used to selectively block (112) presentation of those segments of content of a media program that fall outside the acceptable rating criteria. A timed length or display area (52) segment of audio, video, text, graphics, or data may be dynamically blocked based on a comparison (110) of the content rating associated with the segment and the user's preset rating criteria.

