Segmented Display Pixel Layout for Wide and Narrow Viewing Angles

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Solution Overview

Problem

Existing display devices struggle to control viewing angles and minimize power consumption, particularly in vehicle applications where content visibility needs to be adjusted to avoid distracting the driver.

Innovation Solution

A display device with a display panel divided into areas of different pixel densities and viewing angles, utilizing light emitting diodes and optical members to control the viewing angle and luminance, allowing for both wide and narrow viewing angles with minimized boundary visibility and reduced power consumption.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If the display panel uses a single wide viewing angle configuration, then the viewing angle is improved, but the power consumption increases due to increased luminance requirements

Engineering Contradiction:
Improveviewing angleVSAvoidpower consumption
Core Design Contradiction:
Ease of operationVSUse of energy by moving object

Solution Approach 1:

The display panel is divided into first and second areas with different pixel densities and viewing angle characteristics. The first area has higher pixel density and wider viewing angle, while the second area has lower pixel density and narrower viewing angle, allowing each region to be optimized for its specific function rather than the entire panel using uniform high-performance specifications

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The display panel is segmented into distinct functional areas (first area for wide viewing angle content, second area for narrow viewing angle content) with different pixel densities and optical member configurations, enabling independent optimization of each segment for its intended purpose

Inventive Principle:
Principle #1Segmentation

2Ease of operation

If the display panel increases luminance to maintain visibility at wide viewing angles, then the viewing angle is improved, but the power consumption increases

Engineering Contradiction:
Improveviewing angleVSAvoidpower consumption
Core Design Contradiction:
Ease of operationVSUse of energy by stationary object

Solution Approach 1:

Different areas of the display panel use different pixel densities and optical member types to achieve appropriate viewing angles without requiring uniform high luminance across the entire panel, thereby reducing overall power consumption while maintaining visibility where needed

Inventive Principle:
Principle #3Local quality

3Use of energy by moving object

If the display panel uses different pixel densities in different areas, then the power consumption is reduced, but the visibility of the boundary between areas increases

Engineering Contradiction:
Improvepower consumptionVSAvoidboundary visibility
Core Design Contradiction:
Use of energy by moving objectVSDevice complexity

Solution Approach 1:

Optical members with different viewing angle characteristics are used in different areas to create visual differentiation between the first and second areas, making the boundary visible through optical properties rather than requiring abrupt physical transitions or additional structural elements

Inventive Principle:
Principle #32Color changes

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The solution enables controlled viewing angles and reduced power consumption, enhancing user experience by minimizing distractions and optimizing energy efficiency.

Implementation Method 1

each of the plurality of first pixels includes a first light emitting diode, a second light emitting diode, a first optical member which emits light generated from the first light emitting diode at a first viewing angle, and a second optical member which emits light generated from the second light emitting diode at the first viewing angle

Methodology Applied
Scientific EffectLight emitting diode: Light Emitting Diode

Data Source

PatentEP4579640A1Display device
Publication Date: 2025.07.02 LG DISPLAY CO LTD
  • EP4579640A1 patent drawingFigure 1
  • EP4579640A1 patent drawingFigure 2
  • EP4579640A1 patent drawingFigure 3

AI summary

Disclosed is a display device (100). The display device (100) includes a display panel (PN) divided into a first area (A1) including a plurality of first pixels (PX1) and a plurality of second pixels (PX2), and a second area (A2) including a plurality of third pixels (PX3) adjacent to the first area (A1) in a direction opposite to a first direction (DR1), wherein each of the plurality of first pixels (PX1) includes a first light emitting diode (ED1), a second light emitting diode (ED2), a first optical member which emits light generated from the first light emitting diode (ED1) at a first viewing angle, and a second optical member which emits light generated from the second light emitting diode (ED2) at the first viewing angle, and each of the plurality of second pixels (PX2) includes a third light emitting diode (ED3), a fourth light emitting diode (ED4), a third optical member which emits light generated from the third light emitting diode (ED3) at the first viewing angle, and a fourth optical member which emits light generated from the fourth light emitting diode (ED4) at a second viewing angle lower than the first viewing angle, and each of the plurality of third pixels (PX3) includes a fifth light emitting diode (ED5), a sixth light emitting diode (ED6), a fifth optical member which emits light generated from the fifth light emitting diode (ED5) at the first viewing angle, and a sixth optical member which emits light generated from the sixth light emitting diode (ED6) at the second viewing angle.