Segmented Movable Display Panels for Consumer Interaction

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Solution Overview

Problem

Existing advertising and promotional displays fail to generate consumer interest due to high production costs and complexity, and lack of hands-on interaction, resulting in unaffordable and ineffective visual displays.

Innovation Solution

A printed advertising or promotional product featuring a pre-printed housing with multiple windows and longitudinally movable arm members or sliders, allowing consumers to physically interact and transform visual displays, creating a unique and eye-catching experience at a reasonable cost.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If complex folding systems are employed to create three-dimensional displays, then visual uniqueness and consumer interest are improved, but production cost and assembly complexity increase

Engineering Contradiction:
Improvevisual uniquenessVSAvoidassembly complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The display is segmented into multiple independent panels (first panel, second panel, third panel, fourth panel) that can be individually manipulated. Each panel contains specific visual information (first visual information, second visual information, third visual information, fourth visual information) that can be independently positioned, allowing complex visual displays to be constructed from simple, easily manufactured components without requiring complex folding mechanisms.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The display transitions from a static state to a dynamic state through the movement of panels. The system includes movable connections between panels that allow them to be repositioned from an initial configuration to a final configuration, creating three-dimensional visual effects without requiring complex folding systems. This dynamic repositioning provides visual uniqueness while maintaining manufacturing simplicity.

Inventive Principle:
Principle #15Dynamics

2Adaptability or versatility

If complex folding systems are employed to create three-dimensional displays, then visual uniqueness is improved, but production cost increases

Engineering Contradiction:
Improvevisual uniquenessVSAvoidproduction cost
Core Design Contradiction:
Adaptability or versatilityVSEase of manufacture

Solution Approach 1:

The display is segmented into multiple independent panels that can be individually manufactured using standard printing and cutting processes. Each panel is a simple flat component that can be produced at low cost, and the overall complex visual effect is achieved through the arrangement and movement of these simple segments rather than through complex manufacturing of each component.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The invention uses multiple panels that can be identical or similar in structure but different in visual content. This allows the use of standardized, easily manufactured panel templates that can be replicated through printing processes, reducing production costs while still providing visual uniqueness through different printed information on each panel.

Inventive Principle:
Principle #26Copying

3Ease of manufacture

If traditional static displays are used, then production cost is reduced, but consumer interest and engagement decrease

Engineering Contradiction:
Improveproduction costVSAvoidconsumer engagement
Core Design Contradiction:
Ease of manufactureVSAdaptability or versatility

Solution Approach 1:

The display system incorporates movable panels that can transition between different configurations. This dynamic capability allows the same physical structure to present different visual information in sequence or simultaneously, creating engaging visual experiences that capture consumer interest while maintaining a simple, cost-effective manufacturing process for the underlying structure.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The invention transitions from two-dimensional static displays to three-dimensional dynamic displays by adding the dimension of movement and spatial arrangement. Panels can be positioned at different depths and angles, creating visual depth and complexity that engages consumers without requiring complex manufacturing, as the three-dimensional effect is achieved through simple repositioning of flat panels.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

4Adaptability or versatility

If consumers are given hands-on control of the display, then interest generation is improved, but device complexity increases

Engineering Contradiction:
Improveconsumer interactionVSAvoidmechanism complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The display is divided into independently movable panels that consumers can manipulate individually. Each panel can be moved separately to reveal different visual information, providing hands-on interaction without requiring a complex integrated mechanism. The segmentation allows simple connection points between panels while enabling rich interactive possibilities.

Inventive Principle:
Principle #1Segmentation

Data Source

PatentUS7415789B2Advertising/promotional display system
Publication Date: 2008.08.26 STRUCTURAL GRAPHICS
  • US7415789B2 patent drawing
  • US7415789B2 patent drawing
  • US7415789B2 patent drawing

AI summary

By providing a unique, pre-printed housing within which a plurality of windows are formed and positioned for cooperating with a plurality of longitudinally movable arm members or sliders, a unique, hands-on, printed, visually exciting and interest generating advertising/promotional product is attained. In the preferred embodiment, each window incorporates a transparent panel for overlying the visual image contained in the window, as well as preventing the user from obtaining access to the visual information contained therein.By constructing each of the plurality of longitudinally movable arm members/sliders in an overlying manner, a unique construction is realized which enables the movement of one arm member/slider to effectuate a change in the visual display of a window element which is not directly adjacent the arm member or slider. In this way, a unique, surprising and interest generating result is attained.