Segmented Shelf Lighting to Highlight Products Nearing Expiration

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Solution Overview

Problem

Retail stores face significant waste issues due to static lighting systems that fail to effectively highlight products nearing expiration or with less appealing features, leading to potential unsold items and increased waste.

Innovation Solution

A lighting device with adjustable segments and a controller that switches between normal and highlighting modes based on a sensed field, using intensity and color modifications to draw attention to specific products, preventing unwanted mode changes through secure sensing technologies like magnetically operable switches or RFID readers.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Illumination intensity

If static lighting systems are used to provide functional background lighting, then all products can be seen uniformly, but individual products cannot be highlighted and waste increases due to unsold items

Engineering Contradiction:
Improveuniform illuminationVSAvoidwaste from unsold products
Core Design Contradiction:
Illumination intensityVSLoss of substance

Solution Approach 1:

The lighting device is divided into multiple independently controllable segments, each corresponding to a specific product location. This allows selective illumination of individual products without affecting others, enabling targeted highlighting of products nearing expiration while maintaining uniform background lighting for other items.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The lighting system transitions from static uniform illumination to dynamic selective highlighting. The controller can adjust illumination intensity and color temperature of individual segments in real-time based on product characteristics, expiration dates, and sales performance, transforming the lighting from a passive background function to an active product promotion tool.

Inventive Principle:
Principle #15Dynamics

2Illumination intensity

If spot lights are used to highlight individual products, then product visibility improves, but the system becomes expensive and limited in the number of products that can be highlighted

Engineering Contradiction:
Improveproduct visibilityVSAvoidlighting system cost
Core Design Contradiction:
Illumination intensityVSDevice complexity

Solution Approach 1:

The lighting device integrates multiple functions into a single system: it provides both uniform background lighting and selective product highlighting, serves as both illumination and product identification tool, and can control multiple product locations from a single controller. This multi-functionality eliminates the need for separate spotlight systems for each product.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The system uses adjustable illumination parameters including intensity, color temperature, and beam angle to achieve different lighting effects. By varying these parameters across different segments, the system can highlight multiple products simultaneously or create different atmospheric effects without requiring additional physical light sources.

Inventive Principle:
Principle #35Parameter changes

3Stability of the object's composition

If centralized lighting control is used at national headquarters, then standardization is achieved, but individual store flexibility to highlight specific products is lost

Engineering Contradiction:
Improvelighting system standardizationVSAvoidstore-level product highlighting flexibility
Core Design Contradiction:
Stability of the object's compositionVSAdaptability or versatility

Solution Approach 1:

The lighting system implements local quality control where each store can independently adjust illumination parameters for specific products based on local needs, while maintaining overall system architecture standardization. The controller allows store managers to select and highlight particular products without requiring centralized approval, enabling local adaptation while preserving system-wide consistency.

Inventive Principle:
Principle #3Local quality

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The solution effectively reduces waste by highlighting products nearing expiration or with less appeal, increasing their visibility and attractiveness, thereby reducing the likelihood of unsold items and enhancing the overall appearance of older or less attractive products.

Implementation Method 1

The sensing device is arranged for sensing a magnetic field and further arranged for generating the signal indicative of the presence of the magnetic field

Methodology Applied
Scientific EffectMagnetic field sensing: Magnetic Field

Implementation Method 2

a light source for lighting display and passage spaces

Methodology Applied
Scientific EffectLight emission: Light Emitting Diode

Data Source

PatentUS11371686B2Highlighting a product in a store fixture, display or shelf
Publication Date: 2022.06.28 SIGNIFY HOLDING BV
  • US11371686B2 patent drawing
  • US11371686B2 patent drawing
  • US11371686B2 patent drawing

AI summary

A lighting device is presented for highlighting a first product over a second product placed in a first and a second section respectively of a store fixture, display or shelf to draw a shopper's attention to the first product, the lighting device comprising: a first and a segment, adjacent to each other, arranged for providing a first light output for illuminating the first product and a second light output for illuminating the second product respectively, a controller arranged for changing an operational mode of the lighting device from a normal lighting mode to a highlighting mode based on a signal indicating presence of a field; wherein in both the normal lighting mode and the highlighting mode, the first segment and the second segment provide illumination, and wherein in the highlighting mode, the first segment highlights the first product over the second product.