Segmented User Data Storage for Targeted Advertising
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Conventional advertisement delivery systems face challenges in managing user information flexibly, particularly in handling large volumes of data and responding to individual deletion or analysis requests from advertisers, leading to inefficiencies in targeted advertising.
Innovation Solution
A data processing device and method that includes a reception unit for collecting user information from user terminals and a storage unit that stores this information in separate memory areas for each information provider, allowing for flexible management and analysis of user data.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If user information is continuously transmitted to a processing device for targeted advertising, then advertising effectiveness is improved, but data management flexibility and response speed to individual requests deteriorate
Solution Approach 1:
The patent segments user information management by introducing multiple independent information providing devices (first, second, third devices) that each maintain separate user information databases. This segmentation allows the system to efficiently serve advertising requests while maintaining data management flexibility, as each device can independently respond to deletion or analysis requests without affecting the entire system.
2Measurement precision
If all user information is stored in a single centralized database, then comprehensive analysis is improved, but response time to individual deletion or restoration requests deteriorates
Solution Approach 1:
The patent divides the centralized database into multiple distributed databases across different information providing devices. Each device stores a portion of user information and can independently process requests, enabling both comprehensive analysis across the distributed system and rapid response to individual requests at each node.
Solution Approach 2:
The patent introduces a new dimension to data management by implementing both centralized coordination (for comprehensive analysis) and distributed storage (for fast individual access). The management server coordinates across devices while each device maintains independent access capabilities, effectively adding a hierarchical dimension to the data architecture.
3Measurement precision
If user information from multiple sources is aggregated in one device, then targeted advertising accuracy is improved, but system complexity and data handling burden increase
Solution Approach 1:
The patent segments the data handling burden across multiple information providing devices, each managing a subset of user information from specific sources. This segmentation maintains targeted advertising accuracy by preserving information from multiple sources while reducing the complexity at each individual device through distributed architecture.
Data Source
AI summary
A data processing device according to the present application includes a reception unit, a first memory unit, a second memory unit, and a storage unit. The reception unit receives user information relating to a user using a user terminal by being triggered upon an access of the user terminal to an information providing device. The first memory unit stores the user information that is received by the reception unit. The storage unit stores the user information in a management area of a second memory unit that is different for each information providing device that is a trigger for reception of the user information stored in the first memory unit.