Segmented User Profiles for Ad Targeting

The patent segments user profile information into multiple categories (demographic information, behavioral information, preference information, etc.) and allows advertisers to selectively request only the segments relevant to their advertising campaign. This segmentation enables precise ad targeting while reducing the amount of data transmitted over the network, as advertisers receive only the specific profile segments they need rather than complete user profiles.

The patent extracts and transmits only the necessary portions of user profile information that are relevant to specific advertising requests. The system identifies and extracts only the required profile segments based on the advertiser's needs and the context of the advertising campaign, thereby reducing bandwidth consumption while maintaining targeting accuracy.

The patent segments user profile information into distinct categories and only shares specific segments with advertisers based on campaign requirements. This segmentation approach allows the system to provide detailed targeting information while limiting the exposure of sensitive personal data, as advertisers receive only the specific segments needed for their campaign rather than complete user profiles.

The patent introduces an intermediary advertising system that acts as a mediator between users and advertisers. This intermediary system holds the complete user profile information securely and only transmits the necessary segments to advertisers, thereby protecting user privacy while enabling relevant advertising. The intermediary ensures that users' sensitive information remains protected while still allowing for precise ad targeting.

The patent segments user profile information into predefined categories and allows for selective transmission of only the segments needed for each advertising campaign. This segmentation enables the system to provide personalized advertising by transmitting relevant profile segments without the need to process and transmit complete user profiles, thereby reducing data processing time while maintaining personalization effectiveness.

The patent applies partial action by transmitting only the necessary portions of user profile information required for effective ad personalization rather than complete profiles. The system identifies and transmits only the relevant segments needed for the specific advertising campaign, achieving sufficient personalization without the overhead of processing all available user data.

The patent organizes user profile information into segmented categories (demographic, behavioral, preference segments, etc.) with standardized structures. This segmentation simplifies the system architecture by providing a clear framework for data organization, storage, and retrieval. Advertisers can effectively target users by selecting from predefined segments, reducing the complexity of data management while maintaining comprehensive advertising capabilities.

The patent creates a universal segmented profile structure that can be applied across different advertising campaigns and industries. The standardized segment framework enables the system to handle diverse advertising requirements using a common architecture, reducing system complexity by providing a multi-functional solution that works across various contexts without requiring custom implementations for each campaign type.