Selective Web Page Element Display for Persistent Ad Visibility
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Solution Overview
Problem
Internet users face difficulties in navigating and interacting with vast amounts of web page content due to the lack of effective navigational controls, which can lead to wasted time and missed advertising opportunities, as existing systems often change properties in ways that confuse users or divert them away from relevant content.
Innovation Solution
A method for selectively displaying content elements by identifying, storing, and retrieving specific web page elements based on their name and address, allowing for dynamic adjustment of display properties such as opacity and dimensions within a defined region, enabling users to focus on relevant content while maintaining a persistent ad presence.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If navigational controls dynamically change properties in response to web page content, then navigation adaptability improves, but user recognition and control stability deteriorate
Solution Approach 1:
The patent applies local quality by maintaining stable visual properties for navigational controls while allowing dynamic content display. The controls retain consistent appearance and behavior characteristics in specific regions, while other parts of the interface adapt to content changes, resolving the contradiction between adaptability and stability.
Solution Approach 2:
The interface is segmented into distinct functional regions: stable navigational control areas and dynamic content display areas. This segmentation allows different parts of the system to have different degrees of adaptability, with controls remaining stable while content adapts dynamically.
2Productivity
If navigational controls are provided to help users navigate content, then navigation efficiency improves, but users may navigate away from relevant content including advertising, causing loss of advertising visibility
Solution Approach 1:
The patent introduces persistent advertising regions as intermediary elements that remain visible during navigation. These regions act as mediators between navigational controls and content, ensuring advertising visibility is maintained even when users navigate through content using the provided controls.
Solution Approach 2:
Advertising content is positioned and prepared in advance in persistent display regions before user navigation begins. This preliminary placement ensures that advertising remains visible throughout the navigation process, preventing loss of advertising visibility while maintaining navigation efficiency.
3Ease of operation
If scroll bars and navigational controls are incorporated to help users move through content, then content accessibility improves, but users may waste time returning to navigational controls or forgetting their availability
Solution Approach 1:
The patent merges navigational controls with the content display area, creating an integrated interface where controls are always visible within the content region. This integration eliminates the need for users to search for or return to separate control areas, reducing time loss while maintaining ease of content access.
Solution Approach 2:
The display region serves multiple functions simultaneously: displaying content, providing navigational controls, and maintaining persistent advertising. This multi-functionality reduces the need for separate control areas and minimizes the time users spend locating controls.
Data Source
AI summary
Systems and methods are disclosed for selectively displaying content corresponding to web page elements. A web page element can comprise one or more DIV tags that may be used to encapsulate and identify other elements and information. The first name and the first address of the element are stored. In a receiving operation, a display request to visibly display the element, is received. A received display request identifies the first name or the first address, or both, of the element. In response to receiving the display request, content associated with the first address, and at least a portion of the content comprising the identified element are retrieved. The content to obtain the identified element is parsed, and the identified element is subsequently displayed. The displayed content be altered or adjusted based identification of a second element.