Product display with self-deploying header
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Solution Overview
Problem
Existing product displays at retail locations lack an efficient mechanism to showcase product indicia, often requiring manual adjustment and lacking automatic deployment from a shipping position to a display position.
Innovation Solution
A product display system featuring a pivotally movable display header with an elastic actuator that automatically transitions from a retracted shipping position to an extended display position, ensuring product indicia is visible without manual assistance once deployed.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Volume of moving object
If the display header is kept in a retracted position during shipping, then the shipping compactness is improved, but the product indicia is not visible to customers
Solution Approach 1:
The display header is designed to be dynamically reconfigurable, transitioning from a retracted position during shipping to an extended display position at retail locations. The header board pivots relative to the tray, and the header mount slides to reposition the header, enabling the system to adapt its configuration based on whether it is in transit or being used for display.
Solution Approach 2:
The display header is divided into separable components including the header board, header mount, and actuator mechanism. This segmentation allows the header to be independently positioned and configured, enabling it to transition between retracted and extended states while maintaining structural integrity during shipping.
2Ease of operation
If manual adjustment is required to deploy the display header, then the deployment control is improved, but the ease of operation deteriorates
Solution Approach 1:
The display header incorporates an elastic actuator that automatically deploys the header from the retracted to the extended position without requiring manual intervention. The actuator uses elastic energy stored during assembly or shipping to self-propel the header board into its display position, eliminating the need for customers to manually adjust or assemble the header components.
3Loss of information
If the header board is extended to display product indicia, then the information visibility is improved, but the shipping efficiency deteriorates
Solution Approach 1:
The display header is designed to dynamically change its configuration based on the operational context. During shipping, the header board is positioned in a retracted state to minimize space requirements and maximize shipping efficiency. At the retail location, the header automatically transitions to an extended state to provide full product indicia visibility, thus resolving the contradiction between shipping efficiency and information display.
4Stability of the object's composition
If the header mount is rigidly fixed to the tray, then the structural stability is improved, but the adaptability to different positions deteriorates
Solution Approach 1:
The header mount is designed with movable connections that provide both stability and adaptability. The mount includes sliding mechanisms and pivot points that allow the header board to transition between positions while maintaining secure attachment to the tray. This dynamic coupling enables the header to be repositioned for optimal display while remaining structurally stable during both shipping and display phases.
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
The system provides an automatic and efficient method to display product information, enhancing retail presentation by ensuring product indicia is visible without manual intervention, while maintaining a compact shipping form.
Implementation Method 1
an elastic member is coupled to the header mount such that the elastic member resiliently biases the header mount to automatically move the header board from the retracted shipping position to the extended display position
Data Source
AI summary
A display system includes a tray portion configured to hold and display product and a display header which is movably coupled to the tray portion. The display header includes a header board connected to a header mount via a rigid stem. The display header is movable from a retracted shipping position to an extended display position. An actuator movably couples the header mount and the stem to a wall of the tray portion by applying a biasing force which automatically pivots the header mount and stem to an upright position thereby placing the display header into the extended display position.