Self-Standing Card via Segmented Base and Dimensionality Change

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Solution Overview

Problem

Conventional business and advertising cards lack the ability to stand perpendicular to a horizontal surface without additional attachments, are complex and costly, and are not designed for small sizes or repeated exposure, making them inefficient for advertising purposes.

Innovation Solution

A single sheet of cardstock paper is folded and slitted to create a self-standing display card with a continuous edge, allowing it to stand upright without external supports, and can be customized in various shapes and sizes, enabling repetitive viewing and easy transportation.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Stability of the object's composition

If conventional business cards are used, then they are simple and inexpensive, but they cannot stand perpendicular to a horizontal surface without additional attachments

Engineering Contradiction:
Improveability to stand perpendicularVSAvoidstructure complexity
Core Design Contradiction:
Stability of the object's compositionVSDevice complexity

Solution Approach 1:

The card is divided into multiple panels (front panel, back panel, and base panels) that are connected through folds. The base is segmented into multiple support panels that can be folded outward to create stable feet, allowing the card to stand perpendicular without additional attachments while maintaining a simple single-sheet structure

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The card transitions from a flat two-dimensional structure to a three-dimensional standing structure through folding. The base panels are folded at specific angles to create vertical support legs, transforming the card from lying flat to standing perpendicular on the horizontal surface

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Stability of the object's composition

If prior art standing cards are used, then they can stand perpendicular, but they are more complex and costly to manufacture

Engineering Contradiction:
Improveability to stand perpendicularVSAvoidmanufacturing complexity
Core Design Contradiction:
Stability of the object's compositionVSEase of manufacture

Solution Approach 1:

The card uses a segmented base design where multiple triangular or trapezoidal panels are folded from the same sheet, eliminating the need for separate components, fasteners, or adhesives. This segmentation allows the card to stand perpendicular while maintaining simple single-sheet construction that is easy to manufacture

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The base support structure and the display card are merged into a single continuous sheet of material. The base panels are integrated directly with the front and back panels through folds, combining multiple functions (display and standing) into one unified structure that reduces manufacturing steps and costs

Inventive Principle:
Principle #5Merging (Combining)

3Volume of moving object

If small-size embodiments are used, then they are easier to transport, but prior art designs are not designed to allow for small-size embodiments

Engineering Contradiction:
Improvecard sizeVSAvoiddesign flexibility
Core Design Contradiction:
Volume of moving objectVSAdaptability or versatility

Solution Approach 1:

The segmented panel design allows the card to be scaled to any size while maintaining its standing capability. The base panels are proportionally adjusted based on the overall card dimensions, enabling the design to work effectively at small sizes for easy transport while still providing adequate support

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The folding base mechanism provides universal applicability across different card sizes. The same geometric principles and fold patterns work whether the card is small for portability or large for detailed advertising, making the design highly adaptable to various size requirements

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS10741099B2Card that stands perpendicular to a horizontal surface
Publication Date: 2020.08.11 STUSSER DANIEL IRWIN
  • US10741099B2 patent drawing
  • US10741099B2 patent drawing
  • US10741099B2 patent drawing

AI summary

The present invention is a card that stands perpendicular to a horizontal surface. The card is made up of a single piece of material on which graphic images and letters have been printed and which has been specially shaped and pre-creased to enable a recipient to fold the base part of it so that the display part will rise up perpendicular to or at a raked angle from the horizontal surface on which it is placed. The single piece of material has no removed portions within an external outer edge of the material, capable of forming open apertures; The business/greeting/advertising display card stands upright to a horizontal surface within a line of sight of a viewer. Optionally the straight bottom may have an arcuate surface, capable of making the novelty card oscillate when manually pushed in a rocking side to side motion.