Semantic Content Modification for Search Relevance

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Solution Overview

Problem

Conventional search systems fail to dynamically customize digital content in real-time to match user queries effectively, leading to irrelevant search results and inefficient user experience in electronic environments.

Innovation Solution

The system analyzes search queries to determine semantic relationships between identifiers and terms in a database, modifying retrieved content to include query identifiers, thereby providing customized and relevant results dynamically through machine learning and content modification processes.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If conventional search systems are used to retrieve content, then users can access digital content through search engines, but the search results do not closely match user queries and require users to sift through multiple pages

Engineering Contradiction:
Improvesearch accuracyVSAvoidtime to find desired content
Core Design Contradiction:
Measurement precisionVSLoss of time

Solution Approach 1:

The system performs preliminary analysis of search queries to determine semantic relationships between identifiers and terms before retrieving content. This pre-processing of query understanding enables more accurate matching without requiring users to manually sift through irrelevant results, directly improving search accuracy and reducing time to find desired content

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent replaces traditional mechanical keyword-matching search mechanisms with semantic analysis and machine learning processes. Instead of simple string matching, the system uses semantic relationships and identifiers to dynamically modify and rank content, achieving superior match precision without increasing user effort or time

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

2Adaptability or versatility

If static content is provided to users, then content delivery is simple, but the content cannot be dynamically customized to match current user interests

Engineering Contradiction:
Improvecontent customizationVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system transforms static content delivery into a dynamic process by continuously analyzing search queries and modifying content based on real-time semantic relationships. Content is dynamically customized to match current user interests through identifier-based modifications, while the underlying architecture remains manageable through automated machine learning processes

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system performs self-service by automatically analyzing queries, determining semantic relationships, and modifying content without requiring manual intervention. The machine learning processes autonomously adapt content to user interests, reducing the operational complexity despite the enhanced adaptability

Inventive Principle:
Principle #25Self-service

3Loss of substance

If content providers are separated from delivery systems, then content delivery can be tracked and user information collected, but content changes occur after the fact and may not track to current interests

Engineering Contradiction:
Improveuser information trackingVSAvoidreal-time content adaptation
Core Design Contradiction:
Loss of substanceVSAdaptability or versatility

Solution Approach 1:

The system implements feedback loops where user search queries are analyzed in real-time to determine semantic relationships and modify content accordingly. This continuous feedback mechanism ensures content adapts to current user interests rather than relying on post-factum changes, while maintaining the separation between content providers and delivery systems

Inventive Principle:
Principle #23Feedback

Data Source

PatentUS10878473B1Content modification
Publication Date: 2020.12.29 AMAZON TECH INC
  • US10878473B1 patent drawing
  • US10878473B1 patent drawing
  • US10878473B1 patent drawing

AI summary

Systems and methods are disclosed to modify content in accordance with a query and based at least in part on semantic relationships between terms in the content and query. An initial determination is performed for first identifiers from a query. A further determination is performed for a first semantic relationship that includes a first measure between the first identifiers. A second semantic relationship with second measures of relationships is determined between each of the identifiers and a plurality of terms in a database of terms. A search is performed of a content database using the first identifiers. Retrieved titles associated with a match from the search are subject to modification in their respective titles based at least in part on the first measure and the second measures. Content with the modified title is provided to a client device.