Semantic Zoom for Search Interface Content

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Solution Overview

Problem

Users interacting with search interfaces on mobile devices face a diminished experience due to limited screen space, where only a few search results can be displayed at a time, leading to cluttered search results pages and inadequate presentation of related content.

Innovation Solution

Implementing a semantic zoom feature in search interfaces that transitions from a main search engine results view to a related content view, allowing users to access a variety of content types such as query suggestions, images, videos, and maps, by pre-fetching or obtaining related content in real-time, and enabling user interactions like panning, filtering, and sorting.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If search results are displayed on a mobile device screen, then the search interface can be accessed and used, but the user experience is diminished because only a few search results can be displayed and supplemental content is left out

Engineering Contradiction:
Improvenumber of search results displayedVSAvoiduser experience quality
Core Design Contradiction:
Quantity of substanceVSEase of operation

Solution Approach 1:

The patent introduces a third dimension to the search results display by implementing a semantic zoom feature that allows users to navigate through multiple layers of content. When users pinch-to-zoom on search results, the interface transitions from a 2D list view to a 3D semantic zoom view that reveals supplemental content, related queries, images, videos, and maps in a layered manner, effectively increasing the display capacity beyond the physical screen limits.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The semantic zoom implementation nests multiple levels of content within each other. The primary search results are contained within a first semantic zoom level, while supplemental content, related queries, and additional information are nested within subsequent levels. Users can progressively access deeper layers of content by performing zoom gestures, allowing comprehensive information display without cluttering the initial view.

Inventive Principle:
Principle #7Nested doll (Nesting)

2Loss of information

If all search results and related content are displayed simultaneously, then complete information is provided, but the search results page becomes cluttered and difficult to navigate

Engineering Contradiction:
Improvecompleteness of search informationVSAvoidsearch results page complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The patent implements a dynamic display mechanism where the search results page structure changes based on user interaction. Initially, only essential search results are displayed in a clean, simple format. As users perform semantic zoom gestures, the interface dynamically transforms to reveal additional content layers, related queries, images, videos, and maps. This dynamic approach maintains simplicity when needed while providing comprehensive information when requested.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The search results and related content are segmented into distinct semantic zoom levels. Each level contains specific types of content: the first level contains primary search results, while subsequent levels contain supplemental information, related queries, images, videos, and maps. This segmentation allows users to access complete information systematically without being overwhelmed by clutter, as content is divided into manageable, progressively revealed sections.

Inventive Principle:
Principle #1Segmentation

3Device complexity

If related content is obtained in real-time after user interaction, then the interface remains simple initially, but the response time increases when users need related content

Engineering Contradiction:
Improveinterface simplicityVSAvoidcontent retrieval time
Core Design Contradiction:
Device complexityVSLoss of time

Solution Approach 1:

The patent implements preliminary action by pre-fetching related content and supplemental information in the background before users actually need it. When search results are initially displayed, the system proactively retrieves related queries, images, videos, maps, and other supplemental content associated with the search results. This pre-loaded content is then immediately available when users perform semantic zoom gestures, eliminating any noticeable delay while maintaining interface simplicity during the initial display.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS9747377B2Semantic zoom for related content
Publication Date: 2017.08.29 MICROSOFT TECHNOLOGY LICENSING LLC
  • US9747377B2 patent drawing
  • US9747377B2 patent drawing
  • US9747377B2 patent drawing

AI summary

Among other things, one or more techniques and/or systems are provided for displaying a related content view within a search interface. That is, a search interface, such as a search application, may provide search results that are relevant to a query submitted through the search interface. For example, a main search engine results view comprising one or more search results of the query may be presented within the search interface. Responsive to a semantic zoom operation (e.g., a touch gesture), the search interface may be transitioned from the main search engine results view to a related content view comprising related content that corresponds to the query and/or a (e.g., supplemental) search result for the query. In this way, the user may explore supplemental content, such as query suggestions, images, entity descriptions/profiles, videos, and/or other content, that may be related to a query submitted by the user.