Seat system
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Solution Overview
Problem
Existing car seat systems with pressure sensors do not fully utilize the potential of seat posture evaluation, and there is a lack of effective systems to motivate users to recharge electric vehicles and manage transitions from automated to non-automated driving.
Innovation Solution
A seat system with integrated sensors that provide personalized advertising based on occupant physical state and location, an in-seat experience system to motivate recharging through point scoring, and a system to notify drivers of automated to non-automated driving transitions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If pressure sensors are installed in car seats to detect seating posture, then seating posture evaluation is achieved, but the system potential is not fully utilized
Solution Approach 1:
The seat sensor system is extended to perform multiple functions: in addition to seating posture detection, it now provides personalized advertising selection, recharging motivation through point scoring, and driving mode transition notifications. This multi-functional approach fully utilizes the existing sensor infrastructure without adding significant complexity.
Solution Approach 2:
A terminal device serves as an intermediary between the seat sensors and various application systems. The terminal collects sensor data, processes information, and coordinates with advertising systems, recharging systems, and driving control systems, thereby integrating multiple functions through a central coordinating component.
2Productivity
If personalized advertising is provided based on sensor information, then user engagement is enhanced, but information processing complexity increases
Solution Approach 1:
The terminal device acts as an intermediary that handles the complex information processing for personalized advertising. It collects sensor data, selects appropriate advertising content based on occupant information, and delivers it to the user, thereby offloading processing complexity from the seat system itself.
Solution Approach 2:
The system changes advertising parameters (content, timing, delivery method) based on sensor-derived occupant parameters such as seating posture, location information, and physical state. This dynamic parameter adjustment enables personalized advertising without requiring complex processing at each component level.
3Adaptability or versatility
If location information is integrated into advertising selection, then advertising relevance is improved, but data acquisition complexity increases
Solution Approach 1:
The terminal device performs multiple data acquisition functions including sensor data collection, location information acquisition, and advertising selection in a single integrated system. This multi-functional approach consolidates data acquisition complexity into one component rather than distributing it across multiple systems.
Solution Approach 2:
The terminal serves as an intermediary that integrates location information with sensor data and coordinates with advertising databases. It consolidates multiple data sources and processing steps into a single coordinating component, managing the complexity of integrated data acquisition.
4Productivity
If in-seat experience system is implemented to motivate recharging, then user motivation is enhanced, but system complexity increases
Solution Approach 1:
The seat sensor system is extended to provide recharging motivation functionality through point scoring and experience accumulation. The same sensor infrastructure that detects seating posture is now used to track recharging behavior and provide motivational feedback, achieving multiple functions without proportionally increasing complexity.
Solution Approach 2:
The in-seat experience system implements feedback loops where sensor data about occupant behavior during recharging is processed into point scores and experience levels. This feedback mechanism motivates users to recharge by providing tangible rewards and recognition, transforming passive monitoring into active user engagement.
Data Source
AI summary
To propose a new value for a seat, a seat system which can make notification of advertising information fit for an occupant seated on the seat with a sensor included therein is provided. The seat system includes: a seat which includes a seat body, and a sensor provided in the seat body and configured to acquire information for use in identifying a physical state of an occupant seated on the seat body; a server having pieces of advertising information stored therein; and a terminal capable of acquiring the information from the sensor and communicating with the server. The terminal or the server is configured to choose, based on the information or an evaluation value based on the information, a piece of advertising information related to the information or the evaluation value from among the pieces of advertising information, and notify the occupant of the piece of advertising information.