SEO API Dynamic Picks Injection for Merchant Product Pages

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Solution Overview

Problem

Existing electronic commerce systems lack an efficient method to integrate social media product recommendations directly into merchant websites, requiring users to leave social media sites to view product reviews and recommendations, and do not allow reviewers to provide recommendations on merchant product pages that appear in search results.

Innovation Solution

A system and method that automates the provision of social media product recommendations by using search engine optimization (SEO) operations to dynamically inject Picks markup content into merchant product pages, allowing users to create and manage Pick Lists, which are then displayed on merchant websites and indexed by search engines.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If social media product recommendations are provided on separate social media sites, then users can access reviews and recommendations, but users must leave the merchant website to view them

Engineering Contradiction:

Improveuser convenienceVSAvoidtime to navigate between sites

Core Design Contradiction:

Ease of operationVSLoss of time

Solution Approach 1:

The patent merges social media product recommendations with merchant product pages by embedding social media content directly onto the merchant website. This allows users to access reviews and recommendations without leaving the merchant site, combining the functionality of both platforms in a single location.

Inventive Principle:

Principle #5Merging (Combining)

Solution Approach 2:

The patent uses an intermediary system that bridges social media platforms and merchant websites. This intermediary enables the transmission and display of social media content on merchant product pages, facilitating seamless integration without requiring users to navigate between separate sites.

Inventive Principle:

Principle #24Intermediary (Mediator)

2Adaptability or versatility

If reviewers provide recommendations on social media sites, then social media users can access reviews, but reviewers cannot provide recommendations on merchant product pages that appear in search results

Engineering Contradiction:

Improveplatform flexibilityVSAvoidrecommendation visibility

Core Design Contradiction:

Adaptability or versatilityVSLoss of information

Solution Approach 1:

The patent implements a universal system that allows reviewers to provide recommendations that appear on both social media platforms and merchant product pages. The recommendation content is made multi-functional, serving both social media engagement and merchant SEO purposes simultaneously.

Inventive Principle:

Principle #6Universality (Multi-functionality)

Solution Approach 2:

The patent extends the visibility of recommendations from a single social media dimension to multiple dimensions by displaying them on merchant product pages that appear in search engine results. This adds a new dimension of visibility to reviewer recommendations.

Inventive Principle:

Principle #17Another dimension (Dimensionality change)

3Ease of manufacture

If merchant websites integrate social media recommendations manually, then custom integration can be achieved, but integration effort and complexity increase

Engineering Contradiction:

Improveintegration effortVSAvoidsystem integration complexity

Core Design Contradiction:

Ease of manufactureVSDevice complexity

Solution Approach 1:

The patent implements a self-service system where social media recommendations are automatically pulled and displayed on merchant product pages without requiring manual integration efforts. The system autonomously handles the integration process, reducing both effort and complexity.

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The patent performs preliminary actions by pre-establishing connections between social media platforms and merchant websites. This preliminary setup enables automatic content retrieval and display, eliminating the need for complex manual integration processes later.

Inventive Principle:

Principle #10Preliminary action

4Productivity

If product recommendations are displayed on merchant product pages, then user engagement increases, but page load time and processing requirements increase

Engineering Contradiction:

Improveuser engagementVSAvoidpage load time

Core Design Contradiction:

ProductivityVSDuration of action of moving object

Solution Approach 1:

The patent implements partial action by selectively loading social media recommendation content based on user behavior and page context. Not all recommendations are loaded simultaneously, but rather triggered by specific user interactions or displayed in a staged manner, reducing initial page load time while maintaining engagement.

Inventive Principle:

Principle #16Partial or excessive action

Data Source

PatentUS9965792B2Picks API which facilitates dynamically injecting content onto a web page for search engines

Publication Date: 2018.05.08 DELL PROD LP

AI summary

A system and method are disclosed automating the provision of social media product recommendations in an electronic commerce environment. A search engine submits a request for product-related content, such as a product page, to a merchant web server. In turn, the merchant web server submits a server-side request to a search engine optimization (SEO) application programming interface (API) for processing. In response, the SEO API returns Picks markup content that is associated with the requested product-related content. The merchant web server then combines the requested product-related content with the returned Picks markup content to generate a product page. The product page, which includes the dynamically injected Picks markup content, is then returned to the search engine where it is indexed.