Customized SERP Deeplinks for Task-Specific Navigation
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Solution Overview
Problem
Users often require multiple search sessions to complete a specific task due to the inability of standard search engine results pages (SERPs) to directly navigate them to relevant webpages, leading to inefficiencies in task completion.
Innovation Solution
The implementation of customized deeplinks on SERPs, generated based on user browser history and popular search terms from a website's browser log, which navigate users directly to relevant webpages associated with their search queries.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If standard search engine results pages (SERPs) are used to navigate users to webpages, then users can access search results, but users require multiple search sessions to complete specific tasks due to inability to directly navigate to relevant webpages
Solution Approach 1:
The system performs preliminary actions by analyzing user browser history and website browser logs before generating search results. It pre-identifies relevant search URL patterns and popular search terms, then creates customized deeplinks that directly navigate users to specific webpages within target websites, eliminating the need for multiple sequential search sessions and directly improving task completion efficiency while reducing time loss.
2Ease of operation
If customized deeplinks are generated based on user browser history and website browser logs, then direct navigation to relevant webpages is enabled, but system complexity increases due to data collection and analysis requirements
Solution Approach 1:
The system applies self-service by automatically collecting and analyzing user browser history and website browser logs without requiring manual input from users. The analysis component autonomously identifies search URL patterns and popular search terms, and the deeplink generation component automatically creates customized navigation links. This automation improves user navigation convenience while managing system complexity through standardized data processing pipelines.
3Reliability
If multiple search sessions are conducted to complete a specific task, then users can eventually find relevant content, but user experience deteriorates due to repeated navigation through homepages and multiple pages
Solution Approach 1:
The system introduces an intermediary component that acts as a bridge between the search query and the target webpage. The deeplink generation component creates customized links that serve as intermediaries, directly connecting users to specific relevant webpages within target websites based on analysis of user browser history and website logs. This intermediary mechanism ensures reliable task completion while dramatically improving user experience by eliminating repeated navigation through homepages and multiple intermediate pages.
Data Source
AI summary
Systems, methods, and computer-readable storage media are provided for presenting customized deeplinks on a search engine results page (SERP) to a user via a browser in response to a website name query where the user intends to submit a task-specific query. If selected, the customized deeplink navigates the browser to a webpage of the website that is relevant to the task-specific query. Customized deeplinks are generated by comparing a history associated with the user's browser and the website query database's data. The website query database contains data associated with popular search terms mined from a website server hosting the website. Popular search terms and associated data may be mined from the website's browser log by identifying a search uniform resource locator (URL) pattern from a search form of the website and filtering browser log entries of the browser log that match the identified search URL pattern.