Server Ad Delivery via Game Video Context Analysis
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Solution Overview
Problem
Conventional server apparatuses fail to deliver advertisements relevant to the content of videos being played on terminal apparatuses, often showing unrelated ads due to lack of consideration for the video content.
Innovation Solution
A server apparatus and method that acquires video information from a game apparatus, identifying specific videos and delivering targeted advertisements for commercial items associated with those videos, ensuring ads are relevant to the content being played.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If conventional server apparatuses deliver advertisements without considering video content, then the delivery process is simple and fast, but the advertisement relevance to video content deteriorates
Solution Approach 1:
The server apparatus performs preliminary action by acquiring video information from the terminal apparatus before delivering advertisements. The server obtains information about the video being played (such as title, description, category) and uses this pre-acquired information to select relevant advertisements, ensuring that ads are tailored to the video content rather than being delivered blindly.
Solution Approach 2:
The system implements feedback by continuously monitoring which advertisements are viewed and which videos are played. This feedback information is used to refine future advertisement selections, creating a loop where the server learns from user behavior and improves ad-relevance over time without requiring explicit user input.
2Loss of information
If the server apparatus acquires and processes video information to deliver relevant ads, then advertisement relevance improves, but system complexity increases
Solution Approach 1:
The patent introduces an intermediary mechanism in the form of a database that stores the relationship between videos and advertisements. This database serves as a mediator between the video information acquisition module and the advertisement delivery module, allowing the server to efficiently match ads to videos without complex real-time processing algorithms.
Solution Approach 2:
The system manages complexity by changing parameters such as filtering advertisements based on video category, title, or description. Instead of processing every possible video attribute, the system uses predefined classification parameters (genre, duration, content type) to rapidly determine relevant ads, simplifying the matching process while maintaining high relevance.
Data Source
AI summary
A program recorded on a computer-readable recording medium causes a processor of a server apparatus communicable with a game apparatus capable of executing a game and delivering a video to a terminal apparatus, to perform a method of: acquiring, from a game apparatus that executes a game, video information indicating a game video of the game; and delivering, to the terminal apparatus, the game video indicated by the video information. The delivering includes, with the game apparatus having generated specific information indicating that the game video is a specific video, delivering to the terminal apparatus a specific advertisement for a specific commercial item associated with the specific video in response to acquiring the video information and the specific information from the game apparatus.