Server Apparatus Dynamic Exhibition Fee Calculation
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Solution Overview
Problem
Current marketplace service providers face inefficiencies in managing exhibition fees for product display positions, leading to suboptimal product turnover and revenue generation.
Innovation Solution
A server apparatus and accompanying system that calculates the time required for product sale based on temporal changes in captured images, determines exhibition fees dynamically, and informs exhibitors through a terminal apparatus, enabling efficient fee management and increased revenue.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If exhibition fees are set uniformly for all display positions, then management is simple, but revenue optimization is poor
Solution Approach 1:
The patent implements differential exhibition fees for different display positions based on their actual product turnover rates. High-turnover positions (front row, second row) are charged higher fees while low-turnover positions (third row and beyond) are charged lower fees. This local differentiation optimizes revenue generation by matching fee levels with actual display effectiveness, resolving the contradiction between revenue optimization and management simplicity.
2Measurement precision
If manual monitoring of display positions is used, then system complexity is low, but measurement precision of turnover is poor
Solution Approach 1:
The patent replaces manual monitoring with an automated image recognition system using cameras and processing units. The system captures images of display positions, automatically identifies products, and calculates turnover rates by comparing product presence over time. This mechanical-to-automated substitution significantly improves turnover measurement accuracy while the modular system design keeps complexity manageable through standardized image processing algorithms.
3Loss of time
If exhibition fees are not adjusted based on turnover, then fee structure is simple, but loss of time for product sales increases
Solution Approach 1:
The patent implements a feedback mechanism where turnover data from image recognition is continuously fed back to the fee calculation system. This enables dynamic adjustment of exhibition fees based on actual product performance - products that sell quickly generate higher fees while slow-moving products are charged less. The feedback loop creates a self-regulating system that optimizes display time allocation without requiring complex manual intervention, resolving the contradiction between reducing time loss and maintaining system simplicity.
Data Source
AI summary
A server apparatus and the like that improve operation efficiency of a marketplace for trading products are provided. The server apparatus includes a communication interface, and a controller configured to transmit and receive information to and from another apparatus via the communication interface. The controller calculates a time required until sale of a product at a display position based on a temporal change in captured images of the display position where the product is displayed until the product is sold, determines an exhibition fee for the display position based on the time required, informs a terminal apparatus of an exhibitor of the exhibition fee, and urges the exhibitor to exhibit the product for sale at the display position.


