Server-Based Loyalty Award System for Gaming Devices
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Solution Overview
Problem
Gaming establishments face challenges in providing effective loyalty incentives that are adjustable, targeted towards frequent players, and cost-controlled, while appearing more valuable than typical promotional credits, without impacting the overall paytable for gaming machines.
Innovation Solution
A system that utilizes a player's transaction history to determine loyalty awards in a secondary game, where a server-based network interfaces with player tracking systems to offer loyalty awards such as items or services, allowing players to win these awards through a secondary game, enhancing the gaming experience and controlling costs.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If marketing department promotions are provided as loyalty incentives, then player engagement is improved, but cost control deteriorates
Solution Approach 1:
The system dynamically adjusts promotion parameters (value, frequency, type) based on player loyalty metrics and transaction history. The server automatically modifies promotion characteristics to maintain player engagement while controlling costs through data-driven parameter optimization.
Solution Approach 2:
The system implements closed-loop feedback by tracking player responses to promotions, analyzing transaction history changes, and using this data to adjust future promotion offerings. This feedback mechanism enables continuous optimization of both engagement effectiveness and cost efficiency.
2Adaptability or versatility
If loyalty awards are made more valuable and enticing, then player loyalty is improved, but cost control deteriorates
Solution Approach 1:
The system provides differentiated award values and types tailored to individual player segments based on their loyalty level and preferences. High-value awards are selectively offered to top-tier loyal players, while standard players receive appropriately scaled incentives, optimizing both loyalty impact and cost efficiency.
Solution Approach 2:
The system dynamically adjusts award values and characteristics in real-time based on player behavior, transaction history, and loyalty metrics. Award parameters are not fixed but adapt continuously to maintain optimal balance between player loyalty and cost control.
3Adaptability or versatility
If personalized loyalty rewards are offered based on transaction history, then player engagement is improved, but system complexity increases
Solution Approach 1:
The server acts as an intermediary that centralizes the complex tasks of data collection, analysis, and reward determination. By consolidating these functions in a centralized server rather than distributing complexity across multiple devices, the system achieves high personalization capability while managing overall system complexity.
Solution Approach 2:
The server performs multiple functions including data storage, transaction history analysis, player segmentation, reward calculation, and communication with gaming devices. This multi-functional approach consolidates complexity into a single universal platform rather than requiring separate specialized systems.
Data Source
AI summary
A gaming device including an interface unit configured to accept game play data from a player, and a controller coupled to the interface unit. The controller includes a processor and a memory, wherein the memory stores player tracking data and wherein the processor is configured to receive, via the interface unit, game play data for the player playing a primary game, initiate a play of a secondary game if a triggering event occurs, enable a player to select at least one of a plurality of different loyalty awards associated with the secondary game, determine an outcome of the secondary game, and issue a loyalty award based on the determined outcome of the secondary game.